WVU Looking For Luck's Replacement Luck Leaving WVU For NCAA Alexi Lalas Leaves ESPN For Fox Sports Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" "MNF" Down On ESPN For Saints-Bears College Stakeholders Try To Maintain Balance Glazer Continues To Be Critical Of ESPN Prominent ADs Concerned About Current Direction Mid-Major Colleges Deal With Trying To Keep Up
SBD/5/Sponsorships Advertising Marketing
GUTHRIDGE FULFILLS OLD TAR HEEL TRADITION, SIGNS WITH NIKE
Published June 5, 1998
ESPN's Rich Eisen reported last night that UNC men's basketball coach Bill Guthridge signed a five-year, $2.25M shoe contract with Nike, a deal worth "more than three times his coaching salary" ("SportsCenter," 6/4). In Raleigh, Steve Elling reports that Guthridge will receive $500,000 from Nike next year, and another $150,000 if UNC wins an NCAA title. The numbers, when coupled with his base salary and yet-to-be finalized TV contract, are expected to push his annual compensation to $1M. Guthridge earns $155,000 in base salary. Guthridge, on the Nike deal: "It's kind of out of whack. I know I'm not worth this kind of money." Elling calls the numbers "enormous," adding that Guthridge could stand to make a total of $768,000 this season, not including earnings for his weekly TV show, running the UNC basketball summer camp, or his $25,000 annual school expense account. Nike also signed UNC football coach Carl Torbush to a "considerably smaller" deal (Raleigh NEWS & OBSERVER, 6/5).