Michael Jordan Claims Big Legal Win In China Emmert Headlines Opening Day Of IAF ABC's Saturday Night CFB Up 10% This Season Jim Brady Examines Remote Broadcasting Could Disney Really Let Go Of ESPN? V Foundation Starts New Fundraising Campaign ESPN Green Lights Celtics-Lakers "30 For 30" Nike Files Flurry Of Tech Patent Ohio State Licenses LeBron James Shoes, Jerseys Jordan Releases Space Jam Shoe Campaign
SBD/5/Sponsorships Advertising Marketing
GUTHRIDGE FULFILLS OLD TAR HEEL TRADITION, SIGNS WITH NIKE
Published June 5, 1998
ESPN's Rich Eisen reported last night that UNC men's basketball coach Bill Guthridge signed a five-year, $2.25M shoe contract with Nike, a deal worth "more than three times his coaching salary" ("SportsCenter," 6/4). In Raleigh, Steve Elling reports that Guthridge will receive $500,000 from Nike next year, and another $150,000 if UNC wins an NCAA title. The numbers, when coupled with his base salary and yet-to-be finalized TV contract, are expected to push his annual compensation to $1M. Guthridge earns $155,000 in base salary. Guthridge, on the Nike deal: "It's kind of out of whack. I know I'm not worth this kind of money." Elling calls the numbers "enormous," adding that Guthridge could stand to make a total of $768,000 this season, not including earnings for his weekly TV show, running the UNC basketball summer camp, or his $25,000 annual school expense account. Nike also signed UNC football coach Carl Torbush to a "considerably smaller" deal (Raleigh NEWS & OBSERVER, 6/5).