SBD/5/Sponsorships Advertising Marketing


          ESPN's Rich Eisen reported last night that UNC men's
     basketball coach Bill Guthridge signed a five-year, $2.25M
     shoe contract with Nike, a deal worth "more than three times
     his coaching salary" ("SportsCenter," 6/4).  In Raleigh, 
     Steve Elling reports that Guthridge will receive $500,000
     from Nike next year, and another $150,000 if UNC wins an
     NCAA title.  The numbers, when coupled with his base salary
     and yet-to-be finalized TV contract, are expected to push
     his annual compensation to $1M.  Guthridge earns $155,000 in
     base salary.  Guthridge, on the Nike deal: "It's kind of out
     of whack.  I know I'm not worth this kind of money."  Elling
     calls the numbers "enormous," adding that Guthridge could
     stand to make a total of $768,000 this season, not including
     earnings for his weekly TV show, running the UNC basketball
     summer camp, or his $25,000 annual school expense account. 
     Nike also signed UNC football coach Carl Torbush to a
     "considerably smaller" deal (Raleigh NEWS & OBSERVER, 6/5).

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ESPN, NCAA, Nike, Walt Disney

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