Nike Launches Equality Initiative Nike, Adidas Battling For British Soccer Teens Nike Shifts Approach To Sponsorship As NBA Evolves Nike Will Not Include Sleeves On NBA Jerseys J.C. Penney, Kohl's Going Big On Activewear Nike Makes Batch Of LeBron 14's For Early Release Recent Tennis Trend Has Opponents Dressing Alike Nike Gets Diverse For Latest Kyrie Shoe RBC Doesn't Renew Deal With Jason Day Nike Debuts LeBron 14 Sneakers On Christmas Day
SBD/5/Sponsorships Advertising Marketing
BAUER POWER: NIKE CREATES NEW STANDALONE HOCKEY UNIT
Published June 5, 1998
Nike announced the formation of a new hockey category business unit, which combines Nike and Bauer's hockey organizations into a standalone business unit, while maintaining both brand names. Bauer President Pierre Boivin will manage the new entity -- based in Montreal -- which will be responsible for all areas of the business for both the Bauer and Nike brands, including research, product design and development, dual brand global marketing, sales and distribution. Organizational details will be finalized over the course of the coming fiscal year (Nike). THE GRAFTERS: In Calgary, Paul Jackson profiles Calgary-based Graf, which is now producing 30,000 pairs of skates a year and is looking to expand its manufacturing ops "within a year." Graf expects its staff, now at 35, to almost double over that same period (CALGARY SUN, 6/5).