LeBron James Favoring Old Nikes McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State Nike, Adidas Going Camouflage Under Armour Shuffles Management Converse Hires MediaVest As Ad Agency Nike Stalled On World HQ Construction Oregon To Wear Pink Nike Helmets Converse Conducting Media Agency Review Nike Expects Revenue Of $36B By '17
SBD/5/Sponsorships Advertising Marketing
BAUER POWER: NIKE CREATES NEW STANDALONE HOCKEY UNIT
Published June 5, 1998
Nike announced the formation of a new hockey category business unit, which combines Nike and Bauer's hockey organizations into a standalone business unit, while maintaining both brand names. Bauer President Pierre Boivin will manage the new entity -- based in Montreal -- which will be responsible for all areas of the business for both the Bauer and Nike brands, including research, product design and development, dual brand global marketing, sales and distribution. Organizational details will be finalized over the course of the coming fiscal year (Nike). THE GRAFTERS: In Calgary, Paul Jackson profiles Calgary-based Graf, which is now producing 30,000 pairs of skates a year and is looking to expand its manufacturing ops "within a year." Graf expects its staff, now at 35, to almost double over that same period (CALGARY SUN, 6/5).