Nike Files Flurry Of Tech Patent Ohio State Licenses LeBron James Shoes, Jerseys Jordan Releases Space Jam Shoe Campaign Adidas, Under Armour Inch Closer To Nike Westbrook Being Groomed By Jordan Brand Ronaldo Signs Lifetime Deal With Nike Nike's Boston Effort Heavy On Celts' Thomas Bryant Picks "Day of Death" Theme For Shoe Launch McEnroe Unhappy With Lack Of Nike Tennis Spots McIlroy: No Timeline On New Equipment Provider
SBD/5/Sponsorships Advertising Marketing
BAUER POWER: NIKE CREATES NEW STANDALONE HOCKEY UNIT
Published June 5, 1998
Nike announced the formation of a new hockey category business unit, which combines Nike and Bauer's hockey organizations into a standalone business unit, while maintaining both brand names. Bauer President Pierre Boivin will manage the new entity -- based in Montreal -- which will be responsible for all areas of the business for both the Bauer and Nike brands, including research, product design and development, dual brand global marketing, sales and distribution. Organizational details will be finalized over the course of the coming fiscal year (Nike). THE GRAFTERS: In Calgary, Paul Jackson profiles Calgary-based Graf, which is now producing 30,000 pairs of skates a year and is looking to expand its manufacturing ops "within a year." Graf expects its staff, now at 35, to almost double over that same period (CALGARY SUN, 6/5).