SBD/5/Sponsorships Advertising Marketing

BAUER POWER: NIKE CREATES NEW STANDALONE HOCKEY UNIT

          Nike announced the formation of a new hockey category
     business unit, which combines Nike and Bauer's hockey
     organizations into a standalone business unit, while
     maintaining both brand names.  Bauer President Pierre Boivin
     will manage the new entity -- based in Montreal -- which
     will be responsible for all areas of the business for both
     the Bauer and Nike brands, including research, product
     design and development, dual brand global marketing, sales
     and distribution.  Organizational details will be finalized
     over the course of the coming fiscal year (Nike).
          THE GRAFTERS: In Calgary, Paul Jackson profiles
     Calgary-based Graf, which is now producing 30,000 pairs of
     skates a year and is looking to expand its manufacturing ops
     "within a year."  Graf expects its staff, now at 35, to
     almost double over that same period (CALGARY SUN, 6/5).

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