SBD/5/Franchises

BILLS INK WITH ETM TO PROVIDE EASY ACCESS TO TICKET BUYS

          The Bills have signed a deal with CA-based ETM
     Entertainment Network to "provide round-the-clock access to
     Bills tickets," according to Sharon Linstedt of the BUFFALO
     NEWS.  The Bills become the first NFL team to use the ETM
     machines, which function like ATMs, accepting credit cards
     to pay for tickets.  However, the machines are currently
     used by MLB's Mets, Rangers and Dodgers.  The NFL Cardinals
     "are expected" to sign with ETM soon.  Customers will be
     provided with stadium seating diagrams and price options, or
     can obtain the "best-available seat" with one touch of the
     screen.  ETM East Managing Dir Steve Smith said transactions
     are completed "very quickly," averaging about 50 seconds. 
     The machines can also dispense tickets previously ordered
     through the Bills ticket offices.  Although the team has not
     finalized locations for the ETMs, it "is negotiating" with
     Marine Midland Bank to put "as many as" 14 in bank branches
     near  ATMs. The team plans to set up 20 machines.  The
     service fee for ETM purchases is $2.75 per ticket, compared
     to Ticketmaster's $3.50 per ticket fee (BUFFALO NEWS, 6/4).

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