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BILLS INK WITH ETM TO PROVIDE EASY ACCESS TO TICKET BUYS
Published June 5, 1998
The Bills have signed a deal with CA-based ETM Entertainment Network to "provide round-the-clock access to Bills tickets," according to Sharon Linstedt of the BUFFALO NEWS. The Bills become the first NFL team to use the ETM machines, which function like ATMs, accepting credit cards to pay for tickets. However, the machines are currently used by MLB's Mets, Rangers and Dodgers. The NFL Cardinals "are expected" to sign with ETM soon. Customers will be provided with stadium seating diagrams and price options, or can obtain the "best-available seat" with one touch of the screen. ETM East Managing Dir Steve Smith said transactions are completed "very quickly," averaging about 50 seconds. The machines can also dispense tickets previously ordered through the Bills ticket offices. Although the team has not finalized locations for the ETMs, it "is negotiating" with Marine Midland Bank to put "as many as" 14 in bank branches near ATMs. The team plans to set up 20 machines. The service fee for ETM purchases is $2.75 per ticket, compared to Ticketmaster's $3.50 per ticket fee (BUFFALO NEWS, 6/4).