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SAFECO AT HOME: MARINERS AGREE TO 20-YEAR NAMING RIGHTS DEAL
Published June 5, 1998
WA-based Safeco Corporation and the Mariners announced an agreement to name the team's new ballpark Safeco Field. Mariners President Chuck Armstrong, who said the team spoke to over two dozen companies, said the naming rights deal calls for $1.8M per year for 20 years, adjusted annually for inflation -- about $40M over the full commitment. The deal is subject to approval by the Public Facilities District. The 45,600-seat retractable roof stadium is scheduled to open in July '99 (Mariners). As part of the deal, Safeco will get to put its signs at all the major entrances to the ballpark, as well as two "prominent locations" inside the building. Safeco is "also expected to participate" in other promotions (David Schaefer, SEATTLE TIMES, 6/4).