SBD/4/Sports Media


          FROM CANADA: In Toronto, William Houston reports that
     the "key reason" for the delay in the Maple Leafs signing a
     cable rights deal "has been an impasse between Molson
     Breweries and the Leafs."  Molson, which is "desperate" to
     stay in hockey after losing "Hockey Night In Canada," wants
     a long-term deal, while the Leafs want a short-term
     contract.  In other news, Houston reports that CTV Sports
     Net (CTVSN) has acquired the rights to NBA basketball,
     alpine World Cup skiing and 12 World Curling Tour events. 
     The NBA package includes 10 playoff games next year and a
     "minimum" of 14 playoff games from 2000-2002.  CTVSN will
     also align with CTV's Outdoor Life Network for three years,
     to air 32 World Cup races (Toronto GLOBE & MAIL, 6/4). 
          OTHER NOTES: USA TODAY's Harry Blauvelt profiles The
     Golf Channel (TGC) and writes that the network is "expected
     to attain profitability this year," and is on track to have
     25 million subscribers by year's end.  The average age of
     TGC's viewer is 45, with men comprising 73% of the audience. 
     The average viewer household income is $60,000 (USA TODAY,
     6/4)....BSkyB and the new Scottish Premier League said they
     have agreed to a four-year deal worth $74M to air live
     soccer from Scotland beginning in August (REUTERS, 6/4).

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