LeBron Praised For Role In Apatow's "Trainwreck" NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Steph Curry Tops In NBA Jersey Sales
Published June 4, 1998
FROM CANADA: In Toronto, William Houston reports that the "key reason" for the delay in the Maple Leafs signing a cable rights deal "has been an impasse between Molson Breweries and the Leafs." Molson, which is "desperate" to stay in hockey after losing "Hockey Night In Canada," wants a long-term deal, while the Leafs want a short-term contract. In other news, Houston reports that CTV Sports Net (CTVSN) has acquired the rights to NBA basketball, alpine World Cup skiing and 12 World Curling Tour events. The NBA package includes 10 playoff games next year and a "minimum" of 14 playoff games from 2000-2002. CTVSN will also align with CTV's Outdoor Life Network for three years, to air 32 World Cup races (Toronto GLOBE & MAIL, 6/4). OTHER NOTES: USA TODAY's Harry Blauvelt profiles The Golf Channel (TGC) and writes that the network is "expected to attain profitability this year," and is on track to have 25 million subscribers by year's end. The average age of TGC's viewer is 45, with men comprising 73% of the audience. The average viewer household income is $60,000 (USA TODAY, 6/4)....BSkyB and the new Scottish Premier League said they have agreed to a four-year deal worth $74M to air live soccer from Scotland beginning in August (REUTERS, 6/4).