SBD/4/Sponsorships Advertising Marketing

PROMINENT UNIV. OF MEMPHIS SPONSOR TIC-ED OFF AT COACH

          TN-based AutoZone, a "prominent and longtime corporate
     partner" of the Univ. of Memphis (UM) athletic department,
     "has raised concerns" with UM AD R.C. Johnson over Advance
     Auto Parts' use of UM men's basketball coach Tic Price in
     its advertising, according to Zack McMillin of the Memphis
     COMMERCIAL APPEAL.  A "main competitor" to AutoZone, VA-
     based Advance Auto Parts is using Price's likeness on
     billboards and in a new TV spot.  AutoZone spokesperson Eric
     Epperson said the company reminded Johnson of its "strong"
     support of the UM basketball program and "left it at that." 
     AutoZone also sponsored Price's TV coaches show this past
     season.  Johnson said that he has spoken to Price about the
     conflict, adding that there is an NCAA policy requiring
     coaches to clear endorsements with their AD: "All coaches
     must get prior approval.  It's a relatively new (NCAA)
     policy.  Tic was not aware of it."  Price said that he
     "wouldn't have done" the Advance ads if he had been aware of
     the new NCAA policy (Memphis COMMERCIAL APPEAL, 6/3).

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