Maloofs Agree To Deal With Sacto Group Billy Hunter Sues NBPA, Derek Fisher NHL Makes Yankee Stadium Games Official Record Profits Let Packers Focus On Football Minnesota Tax Plan For Vikings In Jeopardy Kings Owner Committed To Seattle Deal Ratner's Coliseum Plan Could Face Challenges NHL Panthers Get Funding For New Scoreboard Wiggins Talked To KU About Shoe Affiliation Vikings Stadium Plan Features Glass-Like Roof
Upcoming Conferences and Events
SBD/4/Sponsorships Advertising Marketing
NIELSEN CHARTS SPORTS ADVERTISING BY COMPANY AND CATEGORY
Published June 4, 1998
The following lists Nielsen Sports Marketing Service's
spotlight series on sports sponsorships. The first chart
indicates the Top 10 estimated expenditures by sport
category ($000) during first quarter '98 (January-March),
followed by the estimated expenditures by the Top 20 leading
sports advertisers ($000) for the same period (THE DAILY):
| RANK |
SPORT
|
TOTAL | NETWORK | SYND. | CABLE |
|
1)
|
Olympics |
469,357.37
|
469,098.00
|
—
|
259.37
|
|
2)
|
College Basketball |
319,661.77
|
267,629.84
|
—
|
52,031.93
|
|
3)
|
NFL |
210,589.76
|
209.364.50
|
—
|
1,225.26
|
|
4)
|
Sports Commentary |
159,288.35
|
91,340.80
|
379.35
|
67,568.20
|
|
5)
|
NBA |
102,011.23
|
86,277.75
|
—
|
15,733.48
|
|
6)
|
Motor Sports |
96,583.86
|
18,407.50
|
—
|
78,176.36
|
|
7)
|
College Football |
83,152.56
|
82,261.39
|
—
|
891.17
|
|
8)
|
Pro Golf |
76,747.86
|
68,854.75
|
—
|
7,893.11
|
|
9)
|
Pro Football |
49,038.76
|
46,580.00
|
—
|
2,458.76
|
|
10)
|
NHL |
38,243.99
|
23,290.00
|
—
|
14,953.99
|
|
TOP
20 LEADING SPORTS ADVERTISERS ($000)
|
||||||
|
RANK
|
COMPANY
|
TOTAL
|
RANK
|
COMPANY
|
TOTAL
|
|
|
1)
|
Anheuser-Busch |
75,260.57
|
11)
|
Procter & Gamble |
27,865.65
|
|
|
2)
|
Nike |
49,410.65
|
12)
|
Lincoln-Mercury |
25,962.28
|
|
|
3)
|
Ford Motor Co. |
47,410.67
|
13)
|
American Express |
25,569.75
|
|
|
4)
|
Chevrolet |
46,977.74
|
14)
|
Coca-Cola |
23,113.89
|
|
|
5)
|
IBM |
42,613.06
|
15)
|
McDonald's |
21,486.22
|
|
|
6)
|
Visa Int'l |
39,703.55
|
16)
|
PepsiCo |
20,781.68
|
|
|
7)
|
AT&T |
39,022.12
|
17)
|
Frito-Lay |
19,811.45
|
|
|
8)
|
Dodge Car/Truck |
37,150.42
|
18)
|
McNeil Consumer |
19,673.45
|
|
|
9)
|
Chrysler/Plymouth |
30,125.99
|
19)
|
Nissan Motor Corp. |
19,672.33
|
|
|
10)
|
Miller Brewing |
28,407.03
|
20)
|
M&M/Mars |
19,230.40
|
|
