SBD/4/Sponsorships Advertising Marketing

NIELSEN CHARTS SPORTS ADVERTISING BY COMPANY AND CATEGORY

          The following lists Nielsen Sports Marketing Service's
     spotlight series on sports sponsorships.  The first chart
     indicates the Top 10 estimated expenditures by sport
     category ($000) during first quarter '98 (January-March),
     followed by the estimated expenditures by the Top 20 leading
     sports advertisers ($000) for the same period (THE DAILY):


RANK
SPORT
TOTAL NETWORK SYND. CABLE
1)
Olympics
469,357.37
469,098.00
259.37
2)
College Basketball
319,661.77
267,629.84
52,031.93
3)
NFL
210,589.76
209.364.50
1,225.26
4)
Sports Commentary
159,288.35
91,340.80
379.35
67,568.20
5)
NBA
102,011.23
86,277.75
15,733.48
6)
Motor Sports
96,583.86
18,407.50
78,176.36
7)
College Football
83,152.56
82,261.39
891.17
8)
Pro Golf
76,747.86
68,854.75
7,893.11
9)
Pro Football
49,038.76
46,580.00
2,458.76
10)
NHL
38,243.99
23,290.00
14,953.99

TOP 20 LEADING SPORTS ADVERTISERS ($000)
 
RANK
COMPANY
TOTAL
 
RANK
COMPANY
TOTAL
1)
Anheuser-Busch
75,260.57
11)
Procter & Gamble
27,865.65
2)
Nike
49,410.65
12)
Lincoln-Mercury
25,962.28
3)
Ford Motor Co.
47,410.67
13)
American Express
25,569.75
4)
Chevrolet
46,977.74
14)
Coca-Cola
23,113.89
5)
IBM
42,613.06
15)
McDonald's
21,486.22
6)
Visa Int'l
39,703.55
16)
PepsiCo
20,781.68
7)
AT&T
39,022.12
17)
Frito-Lay
19,811.45
8)
Dodge Car/Truck
37,150.42
18)
McNeil Consumer
19,673.45
9)
Chrysler/Plymouth
30,125.99
19)
Nissan Motor Corp.
19,672.33
10)
Miller Brewing
28,407.03
20)
M&M/Mars
19,230.40

 

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