Nike Shifts Approach To Sponsorship As NBA Evolves Nike Will Not Include Sleeves On NBA Jerseys CareerBuilder Challenge Eyes Casual Golf Fans J.C. Penney, Kohl's Going Big On Activewear Nike Makes Batch Of LeBron 14's For Early Release PGA Tour's Monahan Touts Sociability As Strength Bevacqua: PGA Championship Dates Are Flexible Recent Tennis Trend Has Opponents Dressing Alike Monahan Explains Why Tourneys Stayed In N.C. Nike Gets Diverse For Latest Kyrie Shoe
SBD/4/Sponsorships Advertising Marketing
Published June 4, 1998
WILL MICHAEL DO IT? In Philadelphia, the INQUIRER's Deputy Editorial Page Editor Chris Satullo writes an open letter to Michael Jordan and suggests that upon his retirement, Jordan should make sure Nike "stops exploiting the half-million workers" who make its products. Satullo writes to Jordan: "To Nike, you aren't just some hired shrill. You are The Franchise. ... If you really wanted Nike to do more for workers, you could break down Phil Knight like he was some rookie from Sacramento. ... You can do it quietly" (PHILADELPHIA INQUIRER, 6/4). NOTES: Agents Scott Montross, father of Pistons C Eric Montross, and Arn Tellem will jointly represent former UNC player Antawn Jamison (CHARLOTTE OBSERVER, 6/4)....IRL driver Davey Hamilton signed a sponsorship agreement with Reebok for the remainder of the '98 Pep Boys IRL season (TMS)....Under the header, "Evolving Economy Makes Star Athletes Big In Marketplace," USA TODAY's Karen Allen examines the "booming" commercial opportunities for China's sports stars. Gymnast Li Ning, China's "Michael Jordan," has become a multi-millionaire, multi-sport entrepreneur. After winning five medals at the '84 Summer Games, Li lent his name to a sports drink and ventured into the athletic apparel business, opening a factory in southern China (USA TODAY, 6/4)....Swimmer Jenny Thompson signed with IL-based Hammer Strength to endorse its line of training equipment. Thompson is repped by Sue Rodin of NY-based Stars & Strategies (THE DAILY)....TX-based Streetball Partners Int'l (SPI) has been retained by the Bob Hope Chrysler Classic to provide sponsorship sales and event management staff and operational support to the '99 PGA Tour event (SPI).