SBD/4/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          WILL MICHAEL DO IT? In Philadelphia, the INQUIRER's
     Deputy Editorial Page Editor Chris Satullo writes an open
     letter to Michael Jordan and suggests that upon his
     retirement, Jordan should make sure Nike "stops exploiting
     the half-million workers" who make its products.  Satullo
     writes to Jordan: "To Nike, you aren't just some hired
     shrill.  You are The Franchise. ... If you really wanted
     Nike to do more for workers, you could break down Phil
     Knight like he was some rookie from Sacramento. ... You can
     do it quietly" (PHILADELPHIA INQUIRER, 6/4).
          NOTES: Agents Scott Montross, father of Pistons C Eric
     Montross, and Arn Tellem will jointly represent former UNC
     player Antawn Jamison (CHARLOTTE OBSERVER, 6/4)....IRL
     driver Davey Hamilton signed a sponsorship agreement with
     Reebok for the remainder of the '98 Pep Boys IRL season
     (TMS)....Under the header, "Evolving Economy Makes Star
     Athletes Big In Marketplace," USA TODAY's Karen Allen
     examines the "booming" commercial opportunities for China's
     sports stars.  Gymnast Li Ning, China's "Michael Jordan,"
     has become a multi-millionaire, multi-sport entrepreneur. 
     After winning five medals at the '84 Summer Games, Li lent
     his name to a sports drink and ventured into the athletic
     apparel business, opening a factory in southern China (USA
     TODAY, 6/4)....Swimmer Jenny Thompson signed with IL-based
     Hammer Strength to endorse its line of training equipment. 
     Thompson is repped by Sue Rodin of NY-based Stars &
     Strategies (THE DAILY)....TX-based Streetball Partners Int'l
     (SPI) has been retained by the Bob Hope Chrysler Classic to
     provide sponsorship sales and event management staff and
     operational support to the '99 PGA Tour event (SPI).
          
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