SBD/4/Sponsorships Advertising Marketing

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  • DOES CANADA'S TOBACCO DEAL GIVE REPRIEVE FOR ONLY TWO YEARS?

              The Canadian government introduced amendments that will
         allow tobacco companies to continue sponsoring sports and
         cultural events through 2000, according to McIlroy &
         McCarthy of the Toronto GLOBE & MAIL.  But after 2000,
         tighter restrictions will be established and all sponsorship
         would be banned by 2003.  The previous law would have placed
         prohibitions on tobacco sponsorship as early as this
         October.  McIlroy & McCarthy report that the government's
         decision to give cultural and sporting events more time to
         wean themselves from tobacco-sponsorship money is being
         criticized by opponents "as a sellout to the industry," but
         Health Minister Allan Rock "defended" the amendments, saying
         they make the Tobacco Act more "severe" and "restrictive." 
         Rock: "What we are doing is ensuring that, after the
         transition period, sponsorship by tobacco companies simply
         will not be allowed" (Toronto GLOBE & MAIL, 6/4). 
              WHAT IT MEANS: The tobacco industry "welcomed the
         reprieve," but said that they would probably sponsor events
         for "only the next two years because after that the
         restrictions would make it not worth their while."  Tobacco
         companies spend about C$60M a year to fund more than 370
         arts, sports, fashion and entertainment events in Canada,
         including the Grand Prix in Montreal and Trois Rivers,
         Molson Indy in Vancouver and Toronto and the Du Maurier-
         supported tennis events (Toronto GLOBE & MAIL, 6/4). 
              DETAILS: Government restrictions, set to start after
         2000, or after the proposed amendment is approved, include:
         direct mailing of sponsorship materials must be sent to an
         identified adult; print ads allowed only in publications
         with primarily adult readership; signs promoting events will
         be restricted to bars and taverns; and promotional material
         mentioning tobacco will be restricted to the bottom 10% of
         the surface area.  Molson Indy Toronto GM Bob Singleton, on
         the reforms: "We're very happy.  This allows us time to seek
         replacement sponsors" (Grange & Blair, GLOBE & MAIL, 6/4).
    
    

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  • MARKETPLACE ROUND-UP

              WILL MICHAEL DO IT? In Philadelphia, the INQUIRER's
         Deputy Editorial Page Editor Chris Satullo writes an open
         letter to Michael Jordan and suggests that upon his
         retirement, Jordan should make sure Nike "stops exploiting
         the half-million workers" who make its products.  Satullo
         writes to Jordan: "To Nike, you aren't just some hired
         shrill.  You are The Franchise. ... If you really wanted
         Nike to do more for workers, you could break down Phil
         Knight like he was some rookie from Sacramento. ... You can
         do it quietly" (PHILADELPHIA INQUIRER, 6/4).
              NOTES: Agents Scott Montross, father of Pistons C Eric
         Montross, and Arn Tellem will jointly represent former UNC
         player Antawn Jamison (CHARLOTTE OBSERVER, 6/4)....IRL
         driver Davey Hamilton signed a sponsorship agreement with
         Reebok for the remainder of the '98 Pep Boys IRL season
         (TMS)....Under the header, "Evolving Economy Makes Star
         Athletes Big In Marketplace," USA TODAY's Karen Allen
         examines the "booming" commercial opportunities for China's
         sports stars.  Gymnast Li Ning, China's "Michael Jordan,"
         has become a multi-millionaire, multi-sport entrepreneur. 
         After winning five medals at the '84 Summer Games, Li lent
         his name to a sports drink and ventured into the athletic
         apparel business, opening a factory in southern China (USA
         TODAY, 6/4)....Swimmer Jenny Thompson signed with IL-based
         Hammer Strength to endorse its line of training equipment. 
         Thompson is repped by Sue Rodin of NY-based Stars &
         Strategies (THE DAILY)....TX-based Streetball Partners Int'l
         (SPI) has been retained by the Bob Hope Chrysler Classic to
         provide sponsorship sales and event management staff and
         operational support to the '99 PGA Tour event (SPI).
              
    

    Print | Tags: DaimlerChrysler, Dallas Stars, Detroit Pistons, IndyCar, Nike, Palace Sports & Entertainment, PGA Tour, Reebok, Southwest Sports Group
  • NIELSEN CHARTS SPORTS ADVERTISING BY COMPANY AND CATEGORY

              The following lists Nielsen Sports Marketing Service's
         spotlight series on sports sponsorships.  The first chart
         indicates the Top 10 estimated expenditures by sport
         category ($000) during first quarter '98 (January-March),
         followed by the estimated expenditures by the Top 20 leading
         sports advertisers ($000) for the same period (THE DAILY):
    
    
    
    RANK
    SPORT
    TOTAL NETWORK SYND. CABLE
    1)
    Olympics
    469,357.37
    469,098.00
    259.37
    2)
    College Basketball
    319,661.77
    267,629.84
    52,031.93
    3)
    NFL
    210,589.76
    209.364.50
    1,225.26
    4)
    Sports Commentary
    159,288.35
    91,340.80
    379.35
    67,568.20
    5)
    NBA
    102,011.23
    86,277.75
    15,733.48
    6)
    Motor Sports
    96,583.86
    18,407.50
    78,176.36
    7)
    College Football
    83,152.56
    82,261.39
    891.17
    8)
    Pro Golf
    76,747.86
    68,854.75
    7,893.11
    9)
    Pro Football
    49,038.76
    46,580.00
    2,458.76
    10)
    NHL
    38,243.99
    23,290.00
    14,953.99

    TOP 20 LEADING SPORTS ADVERTISERS ($000)
     
    RANK
    COMPANY
    TOTAL
     
    RANK
    COMPANY
    TOTAL
    1)
    Anheuser-Busch
    75,260.57
    11)
    Procter & Gamble
    27,865.65
    2)
    Nike
    49,410.65
    12)
    Lincoln-Mercury
    25,962.28
    3)
    Ford Motor Co.
    47,410.67
    13)
    American Express
    25,569.75
    4)
    Chevrolet
    46,977.74
    14)
    Coca-Cola
    23,113.89
    5)
    IBM
    42,613.06
    15)
    McDonald's
    21,486.22
    6)
    Visa Int'l
    39,703.55
    16)
    PepsiCo
    20,781.68
    7)
    AT&T
    39,022.12
    17)
    Frito-Lay
    19,811.45
    8)
    Dodge Car/Truck
    37,150.42
    18)
    McNeil Consumer
    19,673.45
    9)
    Chrysler/Plymouth
    30,125.99
    19)
    Nissan Motor Corp.
    19,672.33
    10)
    Miller Brewing
    28,407.03
    20)
    M&M/Mars
    19,230.40

     

    Print | Tags: American Express, Anheuser Busch, ATT, Coca-Cola, DaimlerChrysler, General Motors, IBM, M&M/Mars, McDonalds, NBA, NFL, NHL, Nielsen, Nike, Nissan, PepsiCo, Procter and Gamble, Visa
  • PROMINENT UNIV. OF MEMPHIS SPONSOR TIC-ED OFF AT COACH

              TN-based AutoZone, a "prominent and longtime corporate
         partner" of the Univ. of Memphis (UM) athletic department,
         "has raised concerns" with UM AD R.C. Johnson over Advance
         Auto Parts' use of UM men's basketball coach Tic Price in
         its advertising, according to Zack McMillin of the Memphis
         COMMERCIAL APPEAL.  A "main competitor" to AutoZone, VA-
         based Advance Auto Parts is using Price's likeness on
         billboards and in a new TV spot.  AutoZone spokesperson Eric
         Epperson said the company reminded Johnson of its "strong"
         support of the UM basketball program and "left it at that." 
         AutoZone also sponsored Price's TV coaches show this past
         season.  Johnson said that he has spoken to Price about the
         conflict, adding that there is an NCAA policy requiring
         coaches to clear endorsements with their AD: "All coaches
         must get prior approval.  It's a relatively new (NCAA)
         policy.  Tic was not aware of it."  Price said that he
         "wouldn't have done" the Advance ads if he had been aware of
         the new NCAA policy (Memphis COMMERCIAL APPEAL, 6/3).
    
    

    Print | Tags: NCAA
  • SIGNS, SIGNS, EVERYWHERE ARE SIGNS: PVI INKS WITH PHILLIES

              NJ-based Princeton Video Image (PVI) has signed with
         the Phillies to provide the team with its L-VIS electronic
         imaging system for all home games broadcast on WPHL-TV and
         Comcast SportsNet during the '98 season.  PVI will receive a
         portion of all gross revenues obtained by the team in using
         the technology.  The Phillies become the third MLB team to
         use PVI's system, joining the Padres and Giants (PVI). 
              ANC INKS TENNIS EVENT: ANC Sports signed a multi-year
         deal to provide its rotational signage system for the RCA
         Men's Tennis Championships, August 15-23 in IN (ANC).
    
    

    Print | Tags: Comcast-Spectacor, MLB, Philadelphia Phillies, PVI, San Diego Padres
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