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SAMARANCH SAYS U.S. ATHLETE SUCCESS LEAD TO GAMES SUCCESS

          IOC President Juan Antonio Samaranch "emphasized that
     Utah's prospects for a successful [2002 Winter] Games depend
     largely on a good performance by the U.S. Olympic Team,"
     according to Mike Gorrell of the SALT LAKE TRIBUNE.  IOC Dir
     General Francois Carrard said that Samaranch's comments were
     "not intended to be critical" of the U.S. performance in
     Nagano.  Carrard: "He (Samaranch) says it to everybody. 
     Before Nagano, we were concerned about the enthusiasm of the
     Japanese.  But as the Japanese got good results, enthusiasm
     went up directly."  Carrard did say that the joint SLOC-USOC
     marketing effort was "generally going well."  SLOC CEO Frank
     Joklik predicted that it would do better as more employees
     were "added to the marketing team" (SALT LAKE TRIBUNE, 6/4). 
          MASCOT MESS? SLOC officials said that the mascot for
     the 2002 Games will not be revealed until early '99 "to give
     them more time to come up with something to represent the
     Games."  SLOC CEO Frank Joklik said that the SLOC doesn't
     want to "repeat the mistakes made by Atlanta" in developing
     its "Whatizit" mascot for the '96 Games (DESERET NEWS, 6/3). 
     USA TODAY's Mike Dodd writes that the mascot was expected to
     be presented in Nagano, and that the delays "are fueling a
     growing sentiment that Salt Lake has lost the edge it
     enjoyed from its great start and may be falling behind" (USA
     TODAY, 6/4).  But SLOC Senior VP Dave Johnson said that
     three years will "provide sufficient time to take advantage
     of what the mascots can do for the Games ... get young
     people excited" (SALT LAKE TRIBUNE, 6/4).
          NOTES: Olympic execs "cautioned organizers" of the 2000
     Sydney Games to rethink their policy of increasing ticket
     prices "for the best seats at popular events."  IOC Dir
     General Francois Carrard: "A number of [IOC] members said
     they should be extremely careful before applying higher
     prices" (GLOBE & MAIL, 6/4)....A survey of 1,000 Canadians
     in February showed that 80% describe themselves as fans of
     the Olympic Games.  The poll, conducted by Charlton
     Marketing for the Canadian Olympic Association, showed that
     the NHL was second with 58% (GLOBE & MAIL, 6/4).  

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IOC, NHL, Olympics, SLOC, USOC

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