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  • SAMARANCH SAYS U.S. ATHLETE SUCCESS LEAD TO GAMES SUCCESS

              IOC President Juan Antonio Samaranch "emphasized that
         Utah's prospects for a successful [2002 Winter] Games depend
         largely on a good performance by the U.S. Olympic Team,"
         according to Mike Gorrell of the SALT LAKE TRIBUNE.  IOC Dir
         General Francois Carrard said that Samaranch's comments were
         "not intended to be critical" of the U.S. performance in
         Nagano.  Carrard: "He (Samaranch) says it to everybody. 
         Before Nagano, we were concerned about the enthusiasm of the
         Japanese.  But as the Japanese got good results, enthusiasm
         went up directly."  Carrard did say that the joint SLOC-USOC
         marketing effort was "generally going well."  SLOC CEO Frank
         Joklik predicted that it would do better as more employees
         were "added to the marketing team" (SALT LAKE TRIBUNE, 6/4). 
              MASCOT MESS? SLOC officials said that the mascot for
         the 2002 Games will not be revealed until early '99 "to give
         them more time to come up with something to represent the
         Games."  SLOC CEO Frank Joklik said that the SLOC doesn't
         want to "repeat the mistakes made by Atlanta" in developing
         its "Whatizit" mascot for the '96 Games (DESERET NEWS, 6/3). 
         USA TODAY's Mike Dodd writes that the mascot was expected to
         be presented in Nagano, and that the delays "are fueling a
         growing sentiment that Salt Lake has lost the edge it
         enjoyed from its great start and may be falling behind" (USA
         TODAY, 6/4).  But SLOC Senior VP Dave Johnson said that
         three years will "provide sufficient time to take advantage
         of what the mascots can do for the Games ... get young
         people excited" (SALT LAKE TRIBUNE, 6/4).
              NOTES: Olympic execs "cautioned organizers" of the 2000
         Sydney Games to rethink their policy of increasing ticket
         prices "for the best seats at popular events."  IOC Dir
         General Francois Carrard: "A number of [IOC] members said
         they should be extremely careful before applying higher
         prices" (GLOBE & MAIL, 6/4)....A survey of 1,000 Canadians
         in February showed that 80% describe themselves as fans of
         the Olympic Games.  The poll, conducted by Charlton
         Marketing for the Canadian Olympic Association, showed that
         the NHL was second with 58% (GLOBE & MAIL, 6/4).  
    
    

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