SBD/4/Leagues Governing Bodies


          WNBA President Val Ackerman said that the league's
     second season "is all about beginning to find our place in
     the world and taking steps and growing."  Ackerman said the
     season starting June 11 will feature "more of everything. 
     We have more teams; we have more games; we have more
     players; we've conducted more off-court programs than we had
     a year ago; we have more licensed products available for
     sale in more places; we have a few more sponsors; we have
     more television, both domestic and international; we've had
     more and continuing promotion; and ultimately and hopefully
     we will have more fans to show for all of that" (THE DAILY).
          TV TIME OUT: Ackerman said the league has "sold out our
     inventory on all of our networks.  That inventory has been
     purchased by our partners, and the effect at the league
     [level] is that we expect to see more promotions being
     conducted by our partners as well."  She added that season-
     ticket sales "are up about 60% from last year," and that the
     leaguewide average of about 2,500 season tickets per team
     last year should reach about 4,000 this year (THE DAILY).
          ODDS & ENDS: Asked if the league's marketing budget
     would be close to last year's, Ackerman said, "I've from
     time to time seen a $15 million number in the press, and I
     have no idea where that came from.  I can tell you that did
     not come from the WNBA.  Wherever it came from, it's not
     true."  She added: "We do intend to continue our strategic
     emphasis on promotion, on marketing the league."   Ackerman
     said the league is looking at expanding eventually to a 40-
     game regular season, giving every team 20 home dates. 
     Ackerman: "We would keep it in the same time of year.  We
     don't have any plans to change our season to a winter season
     after we get up and running.  That's not our plan." 
     Ackerman added that any schedule extension would be by
     "expanding at the front end" (THE DAILY).  

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