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STERN SAYS NBA NOT PART OF TURNER/NBC LEAGUE -- NOT YET
Published June 4, 1998
NBA Commissioner David Stern told USA TODAY's Rudy Martzke that the league "has no involvement" in the proposed new NBC/Turner football league, but that when "this new league begins, it wouldn't surprise me if some NBA owners are owners of these teams." Stern: "Our owners are always looking to expand their properties. ... I think that owning more than one sports team in an NBA city is a good idea" (USA TODAY, 6/4). In Philadelphia, Rich Hofman writes under the header, "New League Plausible With Right Strategy." Hofman: "You've got to aim this thing at kids and families. That is the only place where the NFL is vulnerable." He adds that the new league should sell "everything the NFL isn't," with microphones on players and coaches, instant replay and helmet cams (PHILADELPHIA INQUIRER, 6/4).