Saints, Falcons Display Unity After Anthem Debate Audience Puts "MNF" At New Low CBS Leads Week 3 NFL Overnight Ratings More NFLers, College Football Players Join Protests Debate To Take Big Chunk Of "MNF" Audience Baldwin Wants AGs To Ask For Police Reviews Kaepernick Protest Captures National Attention Lady Gaga Set To Headline SB Halftime Newton Speaks Out In Wake Of Charlotte Riots NFL TV Viewership Lower To Start '16 Season
SBD/30/Sponsorships Advertising Marketing
REEBOK RETREATS ON NFL; ADIDAS GAINS PATS AND 'SKINS IN '99
Published June 30, 1998
Reebok "is out" as an NFL Pro Line licensee as of the '99 season and will lose the sideline TV exposure accompanying the "top-tier NFL apparel license," according to Terry Lefton of BRANDWEEK. The move comes as Reebok continues to pull back much of its sports marketing activity, "further fueling the widely held industry belief that it will eventually exit sports apparel licensing altogether." In related news, Lefton adds that adidas, which gets on the sidelines this season via the Bucs, "is expected to add" the Patriots and Redskins, now Starter teams, to its portfolio in '99 (BRANDWEEK, 6/29 issue).