BMW Returns To Super Bowl After Four Years Toyota's Venture Into NASCAR Still Paying Off Virtual On-Field Ads Causing A Stir Toyota Pulls Superimposed Ads During 49ers Games Toyota To Sponsor Renovated DIS Toyota Planning Super Bowl Ad Around New Vehicle FedEx Not Revisiting Relationship With Redskins Toyota To Sponsor Fall NHRA Event In Vegas Car Companies Bank On Gen-6 Cars To Pump Sales Wknd Briefs
Upcoming Conferences and Events
SBD/30/Sponsorships Advertising Marketing
ON THE CART PATH: ISL EXTENDS REACH WITH RACING LEAGUE
Published June 30, 1998
CART and CT-based ISL have extended their marketing relationship and ISL will be the exclusive worldwide marketing agent for the sale of all sponsorships of CART's open wheel racing series -- the FedEx Championship Series, PPG Dayton Indy Lights Series and the Kool Toyota Atlantic Championship -- until 2007. The nine-year deal is worth a minimum of $215-235M. ISL was previously responsible for selling a limited number of sponsorships for the FedEx Championship Series. Darren Marshall, Senior VP/Int'l Motor Sports & GM of ISL USA, will oversee the new unit (CART). Individual CART teams will still be able to sell their own sponsorships (Bill Koenig, INDIANAPOLIS STAR-NEWS, 6/30).