SBD/30/Sponsorships Advertising Marketing

ON THE CART PATH: ISL EXTENDS REACH WITH RACING LEAGUE

          CART and CT-based ISL have extended their marketing
     relationship and ISL will be the exclusive worldwide
     marketing agent for the sale of all sponsorships of CART's
     open wheel racing series -- the FedEx Championship Series,
     PPG Dayton Indy Lights Series and the Kool Toyota Atlantic
     Championship -- until 2007.  The nine-year deal is worth a
     minimum of $215-235M.  ISL was previously responsible for
     selling a limited number of sponsorships for the FedEx
     Championship Series.  Darren Marshall, Senior VP/Int'l Motor
     Sports & GM of ISL USA, will oversee the new unit (CART). 
     Individual CART teams will still be able to sell their own
     sponsorships (Bill Koenig, INDIANAPOLIS STAR-NEWS, 6/30). 

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Related Topics:

Champ Car World Series, FedEx, Toyota

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