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SBD/30/Sponsorships Advertising Marketing
ON THE CART PATH: ISL EXTENDS REACH WITH RACING LEAGUE
Published June 30, 1998
CART and CT-based ISL have extended their marketing relationship and ISL will be the exclusive worldwide marketing agent for the sale of all sponsorships of CART's open wheel racing series -- the FedEx Championship Series, PPG Dayton Indy Lights Series and the Kool Toyota Atlantic Championship -- until 2007. The nine-year deal is worth a minimum of $215-235M. ISL was previously responsible for selling a limited number of sponsorships for the FedEx Championship Series. Darren Marshall, Senior VP/Int'l Motor Sports & GM of ISL USA, will oversee the new unit (CART). Individual CART teams will still be able to sell their own sponsorships (Bill Koenig, INDIANAPOLIS STAR-NEWS, 6/30).