Toyota To Be Founding Partner Of Oly Channel Eagles Make Toyota First Auto Sponsor Since '08 Toyota Signs Teenage Snowboarder Chloe Kim Toyota Signs On With MLB Rangers Toyota Renews Rock 'N Roll Marathon Deal Toyota Ending Long Beach Celebrity Race Daytona 500 Victory Huge For Toyota New Toyota Campaign Ties In Various Sports Deals Music Festival Helping Tix Sales For MIS Cup Race FedEx Renews PGA Tour Event Deal
SBD/30/Sponsorships Advertising Marketing
ON THE CART PATH: ISL EXTENDS REACH WITH RACING LEAGUE
Published June 30, 1998
CART and CT-based ISL have extended their marketing relationship and ISL will be the exclusive worldwide marketing agent for the sale of all sponsorships of CART's open wheel racing series -- the FedEx Championship Series, PPG Dayton Indy Lights Series and the Kool Toyota Atlantic Championship -- until 2007. The nine-year deal is worth a minimum of $215-235M. ISL was previously responsible for selling a limited number of sponsorships for the FedEx Championship Series. Darren Marshall, Senior VP/Int'l Motor Sports & GM of ISL USA, will oversee the new unit (CART). Individual CART teams will still be able to sell their own sponsorships (Bill Koenig, INDIANAPOLIS STAR-NEWS, 6/30).