Jim Buss Remains Optimistic About Lakers Brands Activating Around U.S. Open Across N.Y. Leonsis Weighing Wizards Practice Facility Spots Nike Dragged Into Armstrong-Gov't Dispute Clemson Extends Apparel Deal With Nike Minding My Business: Hornets' Donna Julian Nike, Adidas Continue Shoe Push In Asia Indy Approves Pacers' Practice Facility NBA Teams Turn To Analytics Firm Second Spectrum NBA Kings' Arena To Be Fully Solar Powered
SBD/30/Sponsorships Advertising Marketing
Published June 30, 1998
AD AGE lists its "Marketing 100," a salute to "those visionaries who latch onto an idea, run with it and achieve their goal of greater sales or recognition." Among those on this year's list: NBA Exec VP/CMO Rick Welts; Callaway Golf Sales President Bruce Parker; NASCAR VP/Marketing George Pyne; Kobe Bryant's agent Arn Tellem; adidas Dir of Marketing & Sales Bob Nagel; and SportsLine USA Founder & President Michael Levy (AD AGE, 6/29 issue)....The Amateur Athletic Union (AAU) has retained NJ-based ISI to handle new business development in sponsorship sales, the marketing of TV rights and strategic consultation for AAU's more than 250 sports-specific national championships and 2,500 sanctioned events (AAU)....Canon USA has inked a four-year contract extension to title sponsor the PGA Tour's Canon Greater Hartford Open through 2002 (HARTFORD COURANT, 6/30)....Nike on Monday sought dismissal of a CA lawsuit which claims its execs mislead consumers on working conditions at its Asian- contracted factories. Nike has filed a motion in S.F. County Superior Court, requesting that the case be put on hold until its argument for dismissal can be heard (REUTERS/L.A. TIMES, 6/30). Nike spokesperson Vada Manager: "The request by the plaintiff is to produce at the minimum about 46 million documents, which we find somewhat onerous." Among the documents requested are pay stubs for about 500,000 workers for more than seven years (USA TODAY, 6/30).