SBD/30/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          AD AGE lists its "Marketing 100," a salute to "those
     visionaries who latch onto an idea, run with it and achieve
     their goal of greater sales or recognition."  Among those on
     this year's list: NBA Exec VP/CMO Rick Welts; Callaway Golf
     Sales President Bruce Parker; NASCAR VP/Marketing George
     Pyne; Kobe Bryant's agent Arn Tellem; adidas Dir of
     Marketing & Sales Bob Nagel; and SportsLine USA Founder &
     President Michael Levy (AD AGE, 6/29 issue)....The Amateur
     Athletic Union (AAU) has retained NJ-based ISI to handle new
     business development in sponsorship sales, the marketing of
     TV rights and strategic consultation for AAU's more than 250
     sports-specific national championships and 2,500 sanctioned
     events (AAU)....Canon USA has inked a four-year contract
     extension to title sponsor the PGA Tour's Canon Greater
     Hartford Open through 2002 (HARTFORD COURANT, 6/30)....Nike
     on Monday sought dismissal of a CA lawsuit which claims its
     execs mislead consumers on working conditions at its Asian-
     contracted factories.  Nike has filed a motion in S.F.
     County Superior Court, requesting that the case be put on
     hold until its argument for dismissal can be heard
     (REUTERS/L.A. TIMES, 6/30).  Nike spokesperson Vada Manager:
     "The request by the plaintiff is to produce at the minimum
     about 46 million documents, which we find somewhat onerous." 
     Among the documents requested are pay stubs for about
     500,000 workers for more than seven years (USA TODAY, 6/30).

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