SBD/30/Sponsorships Advertising Marketing

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  • AT&T DIALS UP MULTIYEAR AD DEAL ACROSS ESPN AND ABC SPORTS

              AT&T has signed a four-year, multimedia deal with Walt
         Disney Co.'s ESPN and ABC Sports, according to Beth Snyder
         of AD AGE.  The deal, worth "an estimated" $20-30M annually,
         cuts across 15 properties of ESPN and ABC Sports.  A new
         N.Y.-based unit, AT&T Edge, will be involved in deciding how
         advertising will be allocated across the Disney properties,
         which include ABC's "Monday Night Football," ESPN's "Sunday
         Night Football," ESPN Magazine, ESPN radio, The Espy Awards
         and ESPN SportsZone.  Snyder reports that the deal marks the
         first time the two Disney sports properties have worked
         together with an advertiser in an "extensive" partnership. 
         AT&T hopes to reach males and college students in its
         partnership (Beth Snyder, ADVERTISING AGE, 6/29).
    
    

    Print | Tags: ABC, ATT, ESPN, Walt Disney
  • MARKETPLACE ROUND-UP

              AD AGE lists its "Marketing 100," a salute to "those
         visionaries who latch onto an idea, run with it and achieve
         their goal of greater sales or recognition."  Among those on
         this year's list: NBA Exec VP/CMO Rick Welts; Callaway Golf
         Sales President Bruce Parker; NASCAR VP/Marketing George
         Pyne; Kobe Bryant's agent Arn Tellem; adidas Dir of
         Marketing & Sales Bob Nagel; and SportsLine USA Founder &
         President Michael Levy (AD AGE, 6/29 issue)....The Amateur
         Athletic Union (AAU) has retained NJ-based ISI to handle new
         business development in sponsorship sales, the marketing of
         TV rights and strategic consultation for AAU's more than 250
         sports-specific national championships and 2,500 sanctioned
         events (AAU)....Canon USA has inked a four-year contract
         extension to title sponsor the PGA Tour's Canon Greater
         Hartford Open through 2002 (HARTFORD COURANT, 6/30)....Nike
         on Monday sought dismissal of a CA lawsuit which claims its
         execs mislead consumers on working conditions at its Asian-
         contracted factories.  Nike has filed a motion in S.F.
         County Superior Court, requesting that the case be put on
         hold until its argument for dismissal can be heard
         (REUTERS/L.A. TIMES, 6/30).  Nike spokesperson Vada Manager:
         "The request by the plaintiff is to produce at the minimum
         about 46 million documents, which we find somewhat onerous." 
         Among the documents requested are pay stubs for about
         500,000 workers for more than seven years (USA TODAY, 6/30).
    
    

    Print | Tags: Callaway Golf, NASCAR, NBA, Nike, PGA Tour, Washington Nationals
  • ON THE CART PATH: ISL EXTENDS REACH WITH RACING LEAGUE

              CART and CT-based ISL have extended their marketing
         relationship and ISL will be the exclusive worldwide
         marketing agent for the sale of all sponsorships of CART's
         open wheel racing series -- the FedEx Championship Series,
         PPG Dayton Indy Lights Series and the Kool Toyota Atlantic
         Championship -- until 2007.  The nine-year deal is worth a
         minimum of $215-235M.  ISL was previously responsible for
         selling a limited number of sponsorships for the FedEx
         Championship Series.  Darren Marshall, Senior VP/Int'l Motor
         Sports & GM of ISL USA, will oversee the new unit (CART). 
         Individual CART teams will still be able to sell their own
         sponsorships (Bill Koenig, INDIANAPOLIS STAR-NEWS, 6/30). 
    
    

    Print | Tags: Champ Car World Series, FedEx, Toyota
  • REEBOK RETREATS ON NFL; ADIDAS GAINS PATS AND 'SKINS IN '99

              Reebok "is out" as an NFL Pro Line licensee as of the
         '99 season and will lose the sideline TV exposure
         accompanying the "top-tier NFL apparel license," according
         to Terry Lefton of BRANDWEEK.  The move comes as Reebok
         continues to pull back much of its sports marketing
         activity, "further fueling the widely held industry belief
         that it will eventually exit sports apparel licensing
         altogether."  In related news, Lefton adds that adidas,
         which gets on the sidelines this season via the Bucs, "is
         expected to add" the Patriots and Redskins, now Starter
         teams, to its portfolio in '99 (BRANDWEEK, 6/29 issue).
    
    

    Print | Tags: New England Patriots, NFL, Reebok, Tampa Bay Buccaneers, Washington Nationals, Washington Redskins
  • SOME THINGS MONEY CAN BUY -- DEALS WITH SEVEN MLB TEAMS

              MasterCard Int'l has launched "MasterCard's Major
         League Summer," the latest in a series of MLB-based promos,
         which offers consumers the chance to win a decade's worth of
         All-Star Game tickets and $50,000 in cash as the grand
         prize.  Consumers also receive instant "Value Card" savings
         by using MasterCard at such stores as the Foot Locker chain,
         Radio Shack and Sam Goody and Musicland.  To support the
         promo locally, MasterCard has signed seven teams to multi-
         year sponsorship deals -- the Braves, Orioles, Red Sox,
         Indians, Dodgers, Mets and Cardinals.  MasterCard will serve
         as the preferred card of each team and will further build
         affinity card programs with each team's member bank
         (MasterCard).  BRANDWEEK's Terry Lefton reports that
         MasterCard will break an ad for the program, featuring MLB
         players, later this summer (BRANDWEEK, 6/29 issue).
              HOWARD'S END: MLB's new VP/Licensing Howard Smith is
         interviewed by BRANDWEEK's Lefton.  Smith said that sales of
         MLB licensed apparel are "up, but the game still isn't close
         to where it has been in the past in terms of its overall
         appeal.  The fashion stuff is working and I expect that to
         continue for the rest of the season.  Other than that, kids
         and women are big targets for us" (BRANDWEEK, 6/29).
              WE'VE GOT ... HOSPITALITY: In Denver, Michele Conklin
         examines corporate involvement around MLB's All-Star Game.
         Dozens of CO corporations, such as Bank One, Coors Brewing
         and the Rocky Mountain News are laying out "tens of
         thousands of dollars to bring clients and employees" to the
         game and surrounding events.  Bank One, a national sponsor
         of the game and a Rockies team sponsor, will spend "about"
         $200,000 on its efforts.  Bank One considers the price "well
         worth it," as its own research shows that consumers "are
         three times more likely to want to bank with the company if
         they are aware" of its relationship with the Rockies.  In
         addition, Bank One is giving out 132 game tickets to
         consumers and another 60 tickets to employees "who help
         generate new business" (ROCKY MOUNTAIN NEWS, 6/29).
    
    

    Print | Tags: Atlanta Braves, Baltimore Orioles, Boston Red Sox, Cleveland Indians, Colorado Rockies, Foot Locker/Venator Group, Los Angeles Dodgers, MasterCard, MLB, New York Mets, News Corp./Fox, Time Warner
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