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              This summer's X Games have been the "most successful of
         the four summer editions of the made-for-TV alternative
         sports festival," according to USA TODAY's Sal Ruibal.  More
         than 250,000 fans attended the event (USA TODAY, 6/29). 
         Total attendance this year was 242,850, up more than 20,000
         from last year, but in Dallas, Richard Alm writes that
         attendance is "not decisive for the business side" since
         admission is free.  Alm: "ESPN makes its money from
         sponsors.  For the most part, the X Games are a mainstream
         marketing vehicle" (DALLAS MORNING NEWS, 6/30).  In San
         Diego, Paula Bott reported that the media "jumped on the
         extreme-sports craze" for this year's games, as CNN,
         Nickelodeon, the Boston Globe and USA Today were among new
         members of the event's media credential list.  Also at this
         year's games, 25 international magazines and BBC Radio were
         represented among the more than 700 journalists and
         broadcasters" (SAN DIEGO UNION-TRIBUNE, 6/29).   
              EXTREME DEMANDS? San Antonio officials said they were
         interested in bidding to host the '99 and 2000 X Games, but
         that the demands from X Games officials to host the games
         "were just a bit too extreme."  Bob Gennarelli, Assistant
         Exec Dir of the San Antonio Bowl Association: "The
         commitments they wanted were really more than we could do
         right now" (SAN ANTONIO EXPRESS-NEWS, 6/26).

    Print | Tags: ESPN, Events and Attractions, Walt Disney

              U.S Soccer is hoping for a crowd "in excess of" 20,000
         for this Sunday's U.S. Women's team match against Germany in
         Chicago.  So far, more than 115,000 tickets have been sold
         for next year's Women's World Cup (CHICAGO TRIBUNE, 6/28).
         ...St. Louis' successful bid to host the 2005 Final Four in
         the Trans World Dome was examined by Tom Wheatley in
         Sunday's ST. LOUIS POST-DISPATCH (6/29).  The St. Louis
         Regional Commerce & Growth Association (RCGA) predicts that
         the Final Four will generate $45.7M in direct spending for
         the local economy, including $14M at retail outlets, $11M at
         hotels, $9.5M on entertainment and $9M at restaurants and
         bars.  The RCGA says that with indirect spending factored
         in, the event's total impact "tops" $90M (ST. LOUIS POST-
         DISPATCH, 6/28)....In L.A., Steve Springer wrote that a
         "boxing revival now seems underway" in Las Vegas, with the
         Mirage and Mandalay Bay casinos planning new 12,000-15,000
         seat arenas.  Caesars Palace will hold their fights at the
         Thomas & Mack Arena "for now," allowing it to bring in the
         "high rollers" and shuttle them back to the casino to
         gamble, while "leaving the less desirable elements of the
         fight crowd ... elsewhere" (L.A. TIMES, 6/28).

    Print | Tags: Events and Attractions
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