Sources: Oklahoma State Exploring AD-In-Waiting NCAA Tourney Viewership Up Over '16 Football Drives Ohio State Revenue CBS/Turner Ratings Up For Elite 8 Games Final Four Secondary Market Prices Lower NCAA Issues Final Warning To N.C. Over HB2 College Hockey Struggling To Grow Despite Talent Glut CBS/Turner Sweet 16 Overnights Up Tickets Tough To Come By For K.C. Regional Pitt Officially Introduces New AD Heather Lyke
SCHOOL DAZE: USA TODAY TAKES A LOOK AT NCAA'S FUTURE
Published June 30, 1998
USA TODAY's Carey & Mihoces examine the state of the NCAA in a Sports cover story, under the title, "Organization In Transition: Resilience Pivotal Trait For Future." In a sidebar, Carey & Mihoces interview NCAA Exec Dir Cedric Dempsey. Dempsey, on the NCAA's image: "A large number of people see the NCAA either as a regulatory body making rules or enforcing rules, or as championships and in most of those cases they're talking about the Final Four. Most people have no idea that we run 81 championships. Most people have no idea about the other education services and programs. They have no idea of the kinds of events and programs we run for student-athletes" (USA TODAY, 6/30).