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AS JORDAN PONDERS RETIREMENT, WILL BRAND SALES SUFFER?

          At his celebrity golf tournament in NC, Michael Jordan
     said on Friday that he was "leaning" toward retirement,
     according to Terry Armour of the CHICAGO TRIBUNE.  Jordan:
     "I don't want to start over, and I'm pretty sure losing Phil
     [Jackson] is a sign of that.  I can tell you where my mind
     is leaning, in some respects.  I don't want (to be part of)
     a rebuilding process" (CHICAGO TRIBUNE, 6/27). 
          AN IMPACT ON SALES? While some market analysts wonder
     if Jordan's appeal will diminish if he retires from
     basketball, Jordan-endorsed products "are selling out, with
     others in the pipeline ready for shipment to stores,"
     according to Quwan Spears of the SACRAMENTO BEE.  While the
     NBA prepares to "shut down" over labor problems, Spears
     wrote, "the Jordan Express shows no sign of slowing down. 
     If anything, sales are growing stronger."  Nike spokesperson
     Vizhier Mooney said that while the company is concerned that
     an NBA lockout could "slow sales of Air Jordan shoes," it is
     confident that Jordan will still appeal to consumers "long
     after he retires."  Spears noted that the latest Air Jordan
     sneaker sold out in many Sacramento stores in one day.  Pepe
     Tejada, Foot Locker Manager: "On an average day, we get
     about five calls about his shoes ... but since the end of
     the NBA Finals, we're about 15 to 20 [calls] a day.  We make
     about $6,000 to $7,000 on an average day.  On a day Jordan
     releases a new shoe, we make about $35,000" (BEE, 6/27).
          

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