PVI TO DEBUT VIRTUAL SIGNAGE DURING METS-YANKS SUBWAY SERIES

          NJ-based Princeton Video Image has reached a deal with
     ESPN to provide virtual signage during this Sunday's
     nationally televised Yankees-Mets game.  Advertisers will
     each get a half-inning of exposure behind home plate.  As
     part of the deal, PVI will receive a portion of all gross
     revenues generated from the ads (PVI).  In N.Y., Richard
     Wilner reports that the game will mark "the first time"
     virtual signage will be used in N.Y. or on a national MLB
     telecast.  According to PVI's deal, the Mets will sell
     advertising for two innings and ESPN for seven, with PVI
     taking a share of the total.  Wilner reports that with each
     half-inning going for about $20,000, "roughly the same"
     price as a 30-second TV spot, the Mets will gross about
     $80,000.  ESPN would not confirm the cost of 30-second spots
     for their Sunday night telecasts (N.Y. POST, 6/25).