MMF: Compelling Digital Content A Necessity MMF: IndyCar Eyeing New Territories NBC Adds Jeff Burton As NASCAR Analyst MMF: Daytona Rising Key To Drawing More Fans MMF: Johnson Reflects On Early Days Of His Brand SB XLVIII To Be Most Expensive Ever Jeff Behnke To Be NBC VP/NASCAR Production Attendance Drops For Bills In Toronto Series NBCU To Push Sochi Games On Thanksgiving Homeowners Look To Cash In On Super Bowl
Published June 25, 1998
ELWAY AT THE ISUZU: John Elway leads the field for the 9th annual $500,000 Isuzu Celebrity Championship, July 10-12 at Edgewood Tahoe Golf Course. Other celebrities include Mike Shanahan, Marcus Allen, Johnny Bench, Ivan Lendl, Jerry Rice, Mike Modano and Mario Lemieux. TNT will televise Friday's coverage, with NBC handling the weekend action. This marks the seventh year that Isuzu has sponsored the event, which is co-owned by NBC Sports and SMTI (Isuzu). NOTE: In Hartford, Mark Pukalo reports that the adidas soccer Summer League is "looking for a long-term home," and the Hartford CT area "has made a strong pitch." The second- year project brought nearly 100 top college soccer players to CT for competition last year (HARTFORD COURANT, 6/25).