Dierdorf Joins Michigan Booth For Football Disney: Cable Network Unit Growth To Continue MWC Schools Increase Nat'l TV Exposure James, Heat Top NBA Jersey Sales Final Ratings: NHL Playoffs, "Arnie" Raptors Merch Moving Quickly NBA Avg. Attendance Relatively Flat Media Notes Bacardi Sponsors New NBA Lifestyle Site Herb Kohl Sells Bucks For $550M
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Published June 24, 1998
RATINGS: Phillies TV ratings on WPHL-WB "have jumped" 43%, from an average of 3.0 in '97, to a 4.3 this season. Comcast SportsNet's Phillies games are averaging a 2.3, up 60% from what PRISM averaged this time in '97 (PHILADELPHIA DAILY NEWS, 6/24)....TNT, "boosted by a few highly watched NBA playoff games," ended '98's second-quarter as the most- watched cable network in prime time, according to Nielsen figures. The net averaged 1,717,000 homes, followed by Nickelodeon, TBS and Lifetime (N.Y. DAILY NEWS, 6/24). NOTES: To celebrate the 50th anniversary of its Indianapolis affil WRTV, ABC is allowing the station to broadcast the Brickyard 400 live for the first time on August 1. Races held at Indianapolis Motor Speedway are generally blacked out in the local market, so as not to affect ticket sales (INDIANAPOLIS STAR-NEWS, 6/24)....CBS Sports reached a two-year extension with the PBA to broadcast 10 Tour events in '99 and 2000. The events will be broadcast in an hour-long format, and are a joint venture between CBS Sports, the PBA and The Marquee Group (CBS Sports)....Raycom Sports will produce and televise two AVP tournaments in August. Both events will be regionally syndicated (Raycom Sports)....The NBA and WNBA reached new deals with DIRECTV and Primestar to distribute "NBA League Pass" and "WNBA Season Pass" subscription service (NBA).