SBD/24/Sports Media

MEDIA NOTES

          RATINGS: Phillies TV ratings on WPHL-WB "have jumped"
     43%, from an average of 3.0 in '97, to a 4.3 this season.
     Comcast SportsNet's Phillies games are averaging a 2.3, up
     60% from what PRISM averaged this time in '97 (PHILADELPHIA
     DAILY NEWS, 6/24)....TNT, "boosted by a few highly watched
     NBA playoff games," ended '98's second-quarter as the most-
     watched cable network in prime time, according to Nielsen
     figures.  The net averaged 1,717,000 homes, followed by
     Nickelodeon, TBS and Lifetime (N.Y. DAILY NEWS, 6/24).
          NOTES: To celebrate the 50th anniversary of its 
     Indianapolis affil WRTV, ABC is allowing the station to
     broadcast the Brickyard 400 live for the first time on
     August 1.  Races held at Indianapolis Motor Speedway are
     generally blacked out in the local market, so as not to
     affect ticket sales (INDIANAPOLIS STAR-NEWS, 6/24)....CBS
     Sports reached a two-year extension with the PBA to
     broadcast 10 Tour events in '99 and 2000.  The events will
     be broadcast in an hour-long format, and are a joint venture
     between CBS Sports, the PBA and The Marquee Group (CBS
     Sports)....Raycom Sports will produce and televise two AVP
     tournaments in August.  Both events will be regionally
     syndicated (Raycom Sports)....The NBA and WNBA reached new
     deals with DIRECTV and Primestar to distribute "NBA League
     Pass" and "WNBA Season Pass" subscription service (NBA). 

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