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USADATA INTRODUCES TOOL TO GAUGE SPORTS AUDIENCE BEHAVIOR
Published June 24, 1998
NY-based USADATA.com has released Sports Promotion MarketTarget, an Internet service monitoring the impact of sports marketing on various consumer groups. Sports Promotion MarketTarget will provide access to consumer behavior, lifestyle and product data compiled from the top 60 U.S. markets, allowing marketing execs to gauge effectiveness in reaching a targeted market segment. Those wishing to sample the service can do so by visiting www.usadata.com/target/sports. USADATA.com clients include the NFL, GTE, Sprint and Microsoft (USADATA.com)