SBD/24/Sponsorships Advertising Marketing

BUZZ ON THE STREET: MSG NETWORK INKS A-B ACROSS-THE-BOARD

          MSG has signed Anheuser-Busch to a three-year
     sponsorship extension "that stretches across half a dozen
     New York sports properties, realizing MSG's vision of the
     ultimate group sell," according to Andy Bernstein of the
     SPORTSBUSINESS JOURNAL.  Next season, Budweiser will become
     "a significant sponsor" of Yankees broadcasts, and has
     bought ad time on Islanders and Devils games on Fox Sports
     New York.  The deal also continues Budweiser's exclusivity
     in the domestic-beer category on Knicks and Rangers games on
     MSG Network and "even extends" to the AHL Hartford Wolfpack,
     the Rangers' minor league affil.  Bernstein reports that the
     deal, worth $5-6M a year, includes rights fees, media time
     and pouring rights at MSG (SPORTSBUSINESS JOURNAL, 6/22).
          WORKING AT THE CARMAX: The MLS Mutiny said CarMax has
     agreed to become one of the team's largest sponsors and its
     official automotive superstore.  The CarMax deal comes after
     the team's agreement with Kash n' Karry that put the Mutiny
     ahead of last season's total sponsorship revenue.  CarMax
     will be the title sponsor of the Sister Hazel concert during
     the team's July 4 event, and will sponsor player appearances
     in Tampa-area schools (Mutiny).
          JINTS GO SHOPPING: The NFL Giants and A&P Supermarkets
     have teamed for a sponsorship program running for 21 weeks
     during the team's pre- and regular season schedule.  The
     program, "New York Giants Tailgate Club," will feature
     Giants-themed end aisle displays in all 120 A&P and 38 Food
     Emporium NY-metro area locations.  The program will also
     contain a weekly sweeps through which a youngster will have
     the opportunity to be the Giants honorary captain (Giants). 
     
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