WME Nears Deal To Acquire IMG TSN, RDS Extend ESPN Agreement ESPN, Clinton Foundation Hosting Town Hall NBCSN To Air 230 Hours Of Sochi Games Alaska Airlines Inks Deal With Russell Wilson Emirates Increases European Tour Spend Super Bowl Ticket Demand At Record High A's Owner Prefers Coliseum Site For Ballpark Kohl Wants Additional Investors For Bucks
SBD/24/Sponsorships Advertising Marketing
AD SPENDING ON THE UP-AND-UP; CABLE TV SEES BIGGEST INCREASE
Published June 24, 1998
Advertising spending in the U.S. will reach a record $200.3B this year, up 6.8% from '97, according to Robert Coen, Dir of Forecasting at McCann-Erickson, who is cited by USA TODAY's Michael Diamond. Coen predicts a 6% increase to $212.3B in '99 and larger growth in 2000 as companies "recast their images for the millennium." Coen believes that cable TV will be the "biggest beneficiary" of the ad jump, with a 13% increase in revenue (USA TODAY, 6/24).