SBD/24/Sponsorships Advertising Marketing

AD SPENDING ON THE UP-AND-UP; CABLE TV SEES BIGGEST INCREASE

          Advertising spending in the U.S. will reach a record
     $200.3B this year, up 6.8% from '97, according to Robert
     Coen, Dir of Forecasting at McCann-Erickson, who is cited by
     USA TODAY's Michael Diamond.  Coen predicts a 6% increase to
     $212.3B in '99 and larger growth in 2000 as companies
     "recast their images for the millennium."  Coen believes
     that cable TV will be the "biggest beneficiary" of the ad
     jump, with a 13% increase in revenue (USA TODAY, 6/24).

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