AEG Seeks Extension On L.A. Stadium Project FCC Ends Its Sports Blackout Rule Sources: Chivas USA Suspending Operations Arbitrator To Rule In Ray Rice Appeal "MNF" Sees Slight Overnight Ratings Dip NHL Strikes Deal With GoPro Cameras Classified Advertisements Vivek Ranadive Selling Software Firm IOC To Make Hosts Sign Non-Discrimination Clause BYU Seeing Smaller Crowds At Football Games
Upcoming Conferences and Events
SBD/24/Sponsorships Advertising Marketing
AD SPENDING ON THE UP-AND-UP; CABLE TV SEES BIGGEST INCREASE
Published June 24, 1998
Advertising spending in the U.S. will reach a record $200.3B this year, up 6.8% from '97, according to Robert Coen, Dir of Forecasting at McCann-Erickson, who is cited by USA TODAY's Michael Diamond. Coen predicts a 6% increase to $212.3B in '99 and larger growth in 2000 as companies "recast their images for the millennium." Coen believes that cable TV will be the "biggest beneficiary" of the ad jump, with a 13% increase in revenue (USA TODAY, 6/24).