SBD/24/Leagues Governing Bodies

AFL IN TALKS WITH NFL: EYES COLLEGE-AREA MARKETS FOR GROWTH

          The NFL is "negotiating to buy a stake" in the AFL,
     according to BLOOMBERG's Curtis Eichelberger.  NFL President
     Neil Austrian "acknowledged" that NFL execs have met with
     the league, but that the AFL has "yet to bring a proposal to
     NFL owners."  AFL Commissioner David Baker said he hopes to
     start a "sibling league in Canada in 2000 and a third league
     in Europe in 2002."  The AFL "also hopes to establish
     regional leagues played in smaller-capacity venues near
     colleges -- a key market for the development of higher wage-
     earning NFL fans" (BLOOMBERG BUSINESS NEWS, 6/24).

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