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              TBS and Time Warner will begin a $40-50M "media blitz"
         this week for the Goodwill Games, according to Jim Cooper of
         MEDIAWEEK.  Cooper: "But even before the first runner hits
         the track, Time Warner knows it will again lose money on the
         Games -- this time about $10-20M, a smaller loss than four
         years ago."  The Games have sold out its 16 sponsorship
         slots, and the "major sponsor deals will make up about" 70%
         of the Games' ad revenue, "which is expected to total" $50M. 
         Additional revenue from overseas business and ticket sales
         is "expected to narrow the overall loss" to $10-20M, based
         on $100M in expenses.  Cooper reports that media buyers have
         "mixed opinions about both the importance and viability of
         the event."  One "major" sports buyer: "It's not a priority
         for people to watch, and it's not a priority to buy.  I bet
         if you went out on the street and asked about 10 New Yorkers
         what they were, eight wouldn't know" (MEDIAWEEK, 6/22).
              MEDIA LINEUP: TBS's track and field announcer lineup
         for the Goodwill Games will include former Olympians Carol
         Lewis, Marty Liqouri, Mike Powell and Dwight Stones, along
         with Turner Sports' Ernie Johnson and Craig Sager (TBS). 

    Print | Tags: Events and Attractions, Turner Sports

              In Boston, Frank Dell'Apa reports that U.S. Soccer
         coach Steve Sampson "will soon be gone," and whoever takes
         his place "must move the team in a different direction." 
         Dell'Apa: "The lesson driven home in this World Cup is that
         soccer is not a nice sport. ... There is no place for
         amateurs and volunteers" (BOSTON GLOBE, 6/24).  In DC, Amy
         Shipley reports that "dissatisfaction with the strategy and
         decision-making" employed by Sampson "surfaced today" in the
         U.S. camp, and that the "discontent may erupt" following
         Thursday's game versus Yugoslavia when some players "plan to
         voice their displeasures about a variety of Sampson's
         decisions."  Alexi Lalas: "Everybody's ready to explode. 
         You can get ready for it" (WASHINGTON POST, 6/24).
              NOTES: In Toronto, William Houston reports that despite
         a decline in U.S. ratings, World Cup TV ratings in Canada
         are up about 30% from '94.  TSN has averaged 340,000 viewers
         for the first eight matches, an increase of almost 100,000 a
         match from the first round of '94 (GLOBE & MAIL, 6/24).
         ...In L.A., Scott Moe reviewed the official World Cup Web
         site,, saying that it "is loaded with
         everything a soccer World Cup fan would ever need to know." 
         Moe: "This site is headers and shoulders above any other
         offering World Cup coverage" (L.A. TIMES, 6/23).
              LAUGH TRACK: NBC's Jay Leno: "Do you folks know the
         three different stages of sleep?  First there's R.E.M., I
         guess that's when you dream. ...  Alpha sleep is where you
         sleep really deep.  And then the final stage --  World Cup
         soccer sleep" ("Tonight Show," 6/23).  David Letterman:
         "Boy, I want to tell you something, ladies and gentlemen,
         we're all very excited, all very proud here at CBS.  We now
         have the exclusive broadcast rights for Iranian soccer." 
         More Letterman: "I'm very excited.  And talk about luck -- I
         own Kodadad Azizi's rookie card.  I knew that wouldn't do
         anything, I just like saying Kodadad Azizi" (CBS, 6/23). 

    Print | Tags: CBS, Events and Attractions, NBC, Viacom
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