Adidas Struggling In U.S. Market Nike Leaving Snowboarding, Freeskiing Industry Nike Revenue Up In Q1 Capitals Aim For Military Feel For '15 Winter Classic Jon Jones Claims Brawl Cost Him Nike Deal Nike Re-Affirms Commitment To Hope Solo Attendance Up For Playoff-Bound Nats, O's UM, Coca-Cola Ticket Promotion Pulled Ellison's Move Unlikely To Hurt BNP Paribas Open Nike Addresses Terminated Sponsorships
Upcoming Conferences and Events
WORLD CUP MARKETING NOTES
Published June 22, 1998
The FINANCIAL TIMES continues its World Cup sponsors index. With 22 matches played by last Thursday, Nike, "which kits out of six of the 32 finalists, had a 40-point lead over its rivals," followed by adidas and Puma (FINANCIAL TIMES, 6/20)....The AP's Skip Wollenberg examined marketing and promotions around the World Cup and wrote the "volume has been turned down" in the U.S. on promotional activity surrounding the event. Neither Gillette, Coca-Cola nor McDonald's have "bought commercial time on the English- language networks" carrying World Cup matches in the U.S. All "three companies signed on mainly to market themselves outside" the U.S. and "they expect to get their money's worth" (DETROIT NEWS, 6/20)....In Philadelphia, Christopher Hepp profiled Nike's marketing efforts around the World Cup as it makes soccer its "centerpiece" for the company's "diversification and global growth" (PHILA. INQUIRER, 6/21).