SBD/2/Sports Media


          NBC's coverage of the Bulls-Pacers Eastern Conference
     Finals Game Seven earned a final national rating of 19.1/33,
     making it the highest non-NBA Finals rated basketball
     broadcast ever, and the seventh-highest NBA game in history. 
     NBC estimates that 61 million people saw all or part of the
     game, making it the most watched NBA game in history,
     topping the 60 million for last year's Game Five of the
     Bulls-Jazz Finals.  Through 21 telecasts, NBC's NBA Playoffs
     average is 7.6/20, up 4% from last year's 7.3/19 (THE
     DAILY).  USA TODAY's Rudy Martzke reports that NBC, which
     took in $10M more in ad sales due to the seven-game series,
     will receive "more than" $20M per game for the Bulls-Jazz
     Finals (USA TODAY, 6/2).  Sunday's game drew a 50.2/69 in
     Indianapolis and a 43.8/65 in Chicago.  The game drew a
     35.0/57 in Salt Lake City (HOLLYWOOD REPORTER, 6/2).  In
     Chicago, Phil Rosenthal writes that the final 15 minutes of
     the game was seen by 78% of Chicago households watching TV
     at the time (SUN-TIMES, 6/2).  Only three NBA games have
     topped a 20.0 national final rating, and all were part of a
     Finals series: '88 Pistons-Lakers Game 7; '93 Bulls-Suns
     Game 6; and '97 Bulls-Suns Game 5 (AP/ESPN SportsZone, 6/2).
          FINALS NOTES: The United Center will provide live TV
     feeds for games played in Salt Lake.  The events, called
     "Bulls Bashes," are open to the public and cost $10 (CHICAGO
     TRIBUNE, 6/2)....CNBC will feature a 30 minute post-game
     wrap-up show of all Finals games starting tomorrow.  Hannah
     Storm will anchor, with Ahmad Rashad and Jim Gray conducting
     interviews (NBC).  In N.Y., Richard Huff reports that NBC
     affils "are okay" with the CNBC post-game show, as NBC will
     promote the affils' local news as well as the post-game in-
     game before signing off the air (DAILY NEWS, 6/2)....Also in
     N.Y., Richard Sandomir asks, "When will NBC realize that no
     matter how close [Ahmad] Rashad is to [Michael] Jordan, he
     is doing a disservice to viewers by not asking pertinent
     questions of Jordan (or anyone else) in the short time
     available in the post-game frenzy?" (N.Y. TIMES, 6/2).
     ...CBS's David Letterman: "Did you see Bob Costas on the
     game [Sunday night]?  Let me ask you something in all
     seriousness.  Is he getting shorter?" ("Late Show," 6/1).

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