NBC Sports Releases '14-15 NHL Schedule Bettman, NHL Honored By Green Sports Alliance MLS Facility Notes Maple Leafs Name Kyle Dubas Assistant GM Chip Ganassi Drivers Star In Spot For Cottonelle Red Wings To Market New Venue At Comerica NASCAR's France Calls RTA Unnecessary Broward County Hopes To Land MLS Stadium Orlando City SC Forms Fan Advisory Council Plans Unveiled For Red Wings' Arena, District
Upcoming Conferences and Events
SBD/2/Sponsorships Advertising Marketing
YAHOO AMONG COMPANIES SEARCHING FOR THE RIGHT SPORTS PACKAGE
Published June 2, 1998
Yahoo has hired CA-based sports marketing firm MGO Marketing "to improve its chances of landing sponsorship deals with professional sports leagues," according to Bernhard Warner of MEDIAWEEK. Yahoo execs are "particularly interested in the possibility of striking deals" with MLS and the NHL. Yahoo VP/Brand Management Karen Edwards: "These deals provide legitimacy. It could put us in a place people normally don't see tech companies." Warner reports that Yahoo competitor Lycos recently signed a full-year sponsorship deal with NASCAR to sponsor a car driven by Matt Kennseth. In regards to other Internet companies, AltaVista and AOL "have opted to work with individual sports franchises," but Warner adds that "most" of these alliances have been "principally to conduct on-premise promotions over the past year" (Bernhard Warner, MEDIAWEEK, 6/1 issue).