Sources: Islanders Sale Price Was $485M Future Of NHL Panthers Questioned Stars Sign New TV Deal With FS Southwest USMNT's Klinsmann Denies Criticizing MLS City Of Detroit To Demolish Joe Louis Arena Devils Hope Improved Arena Will Stand Out Comcast Builds X1 Service Around NASCAR Deal Garber Scolds Klinsmann About MLS Comments Leafs Form Analytics Partnership With SAS Nashville Hosting '16 NHL All-Star Game
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YAHOO AMONG COMPANIES SEARCHING FOR THE RIGHT SPORTS PACKAGE
Published June 2, 1998
Yahoo has hired CA-based sports marketing firm MGO Marketing "to improve its chances of landing sponsorship deals with professional sports leagues," according to Bernhard Warner of MEDIAWEEK. Yahoo execs are "particularly interested in the possibility of striking deals" with MLS and the NHL. Yahoo VP/Brand Management Karen Edwards: "These deals provide legitimacy. It could put us in a place people normally don't see tech companies." Warner reports that Yahoo competitor Lycos recently signed a full-year sponsorship deal with NASCAR to sponsor a car driven by Matt Kennseth. In regards to other Internet companies, AltaVista and AOL "have opted to work with individual sports franchises," but Warner adds that "most" of these alliances have been "principally to conduct on-premise promotions over the past year" (Bernhard Warner, MEDIAWEEK, 6/1 issue).