SBD/2/Sponsorships Advertising Marketing


          WOODSON WITH NIKE: BRANDWEEK's Terry Lefton reports
     that Charles Woodson has signed a three-year apparel and
     footwear deal with Nike.  Woodson "will not" get a signature
     shoe, but "is likely to get some TV ad exposure"....Lefton
     also reports that Starter will handle the "majority" of the
     U.S. Open licensed apparel to be sold at this year's event,
     and may take the line to "off-site retail."  Starter
     VP/Marketing Steve Raab anticipates sales of $1M in T-
     shirts, caps, jackets and polos (BRANDWEEK, 6/1 issue). 
          OTHER DEALS: NY-based computer equipment and networking
     company Manchester Equipment Co. has signed Mets manager
     Bobby Valentine as its first official pitchman.  Valentine's
     endorsement fee was not disclosed (CRAIN'S N.Y. BUSINESS,
     6/1)....ATP Tour player Jan-Michael Gambil has signed with
     TMG's ProServ.  Gambil will be handled by ProServ Managing
     Dir Ivan Blumberg (ProServ).  The 20-year-old Gambil is
     currently ranked No. 66 in the ATP singles rankings (THE
     DAILY)....Univ. of KY C Nazr Mohammed has retained FAME's
     Michael Higgins as his agent (USA TODAY, 6/2).
          NOTES: In N.Y., Sally Beatty writes that Nike has a
     bigger ad budget than most, but that a "whole segment of the
     population (read: women) never see" some of Nike's spots.
     Beatty: "That's because Nike increasingly is focusing its
     spending on niche programming, such as sports and cable
     shows watched mostly by men."  Nike Dir Global Advertising
     Geoffrey Frost agreed that the company does "a lot of
     targeted communications, often on cable, and not a whole lot
     of network communications these days" (WALL STREET JOURNAL,
     6/2)....In Detroit, Eastside Team Sports Manager Rob Groat
     said that sales of Red Wings merchandise "are almost as
     good" as they were during last year's Stanley Cup finals. 
     This year's "hottest" items include shirts with the Taco
     Bell chihuahua cheering on the team, "Quiero Another Cup,"
     which means, "I Want Another Cup" (DETROIT NEWS, 6/2).
          GOLF TECH BATTLE: USGA President F. Morgan "Buzz"
     Taylor, on whether USGA will ban titanium clubs: "If the
     performance enhancement of a club was beyond where we felt
     it should be, we have to deal with it" (CHICAGO TRIBUNE,
     6/2).  Ping placed a full-page ad in USA TODAY in response
     to the possible ban, consisting of a letter from Karsten
     Manufacturing President John Solheim, who wrote, "Interest
     in the game is at a high point.  Why stymie this excitement
     by putting a choke-hold on technology?" (THE DAILY).

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