Nike Uses Davis For ASG Weekend "Equality" Ads Christopher Ilitch Officially Running Tigers, Wings Mets Head Into '17 With Five New Sponsors Ilitch Remembered For Dedication To Teams Nike Launches Equality Initiative U.S. Open Purse To Be Most Lucrative In Golf Nike, Adidas Battling For British Soccer Teens Nike Shifts Approach To Sponsorship As NBA Evolves Strength Of U.S. Tennis Shown At Aussie Open Nike Will Not Include Sleeves On NBA Jerseys
SBD/2/Sponsorships Advertising Marketing
Published June 2, 1998
WOODSON WITH NIKE: BRANDWEEK's Terry Lefton reports that Charles Woodson has signed a three-year apparel and footwear deal with Nike. Woodson "will not" get a signature shoe, but "is likely to get some TV ad exposure"....Lefton also reports that Starter will handle the "majority" of the U.S. Open licensed apparel to be sold at this year's event, and may take the line to "off-site retail." Starter VP/Marketing Steve Raab anticipates sales of $1M in T- shirts, caps, jackets and polos (BRANDWEEK, 6/1 issue). OTHER DEALS: NY-based computer equipment and networking company Manchester Equipment Co. has signed Mets manager Bobby Valentine as its first official pitchman. Valentine's endorsement fee was not disclosed (CRAIN'S N.Y. BUSINESS, 6/1)....ATP Tour player Jan-Michael Gambil has signed with TMG's ProServ. Gambil will be handled by ProServ Managing Dir Ivan Blumberg (ProServ). The 20-year-old Gambil is currently ranked No. 66 in the ATP singles rankings (THE DAILY)....Univ. of KY C Nazr Mohammed has retained FAME's Michael Higgins as his agent (USA TODAY, 6/2). NOTES: In N.Y., Sally Beatty writes that Nike has a bigger ad budget than most, but that a "whole segment of the population (read: women) never see" some of Nike's spots. Beatty: "That's because Nike increasingly is focusing its spending on niche programming, such as sports and cable shows watched mostly by men." Nike Dir Global Advertising Geoffrey Frost agreed that the company does "a lot of targeted communications, often on cable, and not a whole lot of network communications these days" (WALL STREET JOURNAL, 6/2)....In Detroit, Eastside Team Sports Manager Rob Groat said that sales of Red Wings merchandise "are almost as good" as they were during last year's Stanley Cup finals. This year's "hottest" items include shirts with the Taco Bell chihuahua cheering on the team, "Quiero Another Cup," which means, "I Want Another Cup" (DETROIT NEWS, 6/2). GOLF TECH BATTLE: USGA President F. Morgan "Buzz" Taylor, on whether USGA will ban titanium clubs: "If the performance enhancement of a club was beyond where we felt it should be, we have to deal with it" (CHICAGO TRIBUNE, 6/2). Ping placed a full-page ad in USA TODAY in response to the possible ban, consisting of a letter from Karsten Manufacturing President John Solheim, who wrote, "Interest in the game is at a high point. Why stymie this excitement by putting a choke-hold on technology?" (THE DAILY).