Chicagoland Looks To Build Interest NBA Near Agreement On New TV Rights Deal Nationwide Expands Earnhardt Sponsorship Xfinity To Title Sponsor NASCAR's Secondary Series Sponsors Sticking By Tony Stewart Comcast-NASCAR Deal To Be Announced ISC Tracks Could Face Further Seating Reductions Darlington Change Highlights '15 NASCAR Schedule Ortho To Sponsor Biffle's RFR No. 16 NASCAR, ESPN Team Up For New Campaign
Upcoming Conferences and Events
SBD/2/Sponsorships Advertising Marketing
COCA-COLA SPONSORS NASCAR JAPAN RACE; EYES TITLE DEAL?
Published June 2, 1998
Coca-Cola will sponsor this year's NASCAR exhibition race in Japan, the '98 NASCAR Thunder Special Motegi -- Coca-Cola 500 on November 22. The event will be televised by TBS (NASCAR WINSTON CUP SCENE, 5/28). AUTOWEEK reports that Coca-Cola's "increasing involvement in NASCAR has some insiders predicting that the soft-drink company will replace Winston as the series sponsor" (AUTOWEEK, 6/1 issue).