Sources: Sprint Shelves NASCAR "Experience" Sprint Dropping NASCAR Title Sponsorship After '16 Coke, Hornets Renew Long-Term Deal France: No Major Changes Coming To Chase Charlotte Motor Speedway Removing 41,000 Seats Target Moves To Sponsor One IndyCar Entry Shanks, Lazarus Talk About Sharing NASCAR Rights Toyota's Venture Into NASCAR Still Paying Off SMT Conference Slide Show Talks To Extend NASCAR's Sprint Deal Coming Soon
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COCA-COLA SPONSORS NASCAR JAPAN RACE; EYES TITLE DEAL?
Published June 2, 1998
Coca-Cola will sponsor this year's NASCAR exhibition race in Japan, the '98 NASCAR Thunder Special Motegi -- Coca-Cola 500 on November 22. The event will be televised by TBS (NASCAR WINSTON CUP SCENE, 5/28). AUTOWEEK reports that Coca-Cola's "increasing involvement in NASCAR has some insiders predicting that the soft-drink company will replace Winston as the series sponsor" (AUTOWEEK, 6/1 issue).