NASCAR Hopes Format Captures New Fans As Top Stars Retire, Young Drivers Carry Hope Disney, NASCAR To Promote "Cars 3" Monster Won't Change NASCAR Model Outfits NASCAR Ownership Structure Analyzed Monster Focused On Younger Audience At Daytona NBA ASG Has Best Viewership Since '13 NASCAR Going Big On Social Media For Daytona Turner Sports Selling Single-Sponsor Ad Breaks Monster Easing Into NASCAR Title Sponsorship
SBD/2/Sponsorships Advertising Marketing
COCA-COLA SPONSORS NASCAR JAPAN RACE; EYES TITLE DEAL?
Published June 2, 1998
Coca-Cola will sponsor this year's NASCAR exhibition race in Japan, the '98 NASCAR Thunder Special Motegi -- Coca-Cola 500 on November 22. The event will be televised by TBS (NASCAR WINSTON CUP SCENE, 5/28). AUTOWEEK reports that Coca-Cola's "increasing involvement in NASCAR has some insiders predicting that the soft-drink company will replace Winston as the series sponsor" (AUTOWEEK, 6/1 issue).