SBD/2/Sponsorships Advertising Marketing

COCA-COLA SPONSORS NASCAR JAPAN RACE; EYES TITLE DEAL?

          Coca-Cola will sponsor this year's NASCAR exhibition
     race in Japan, the '98 NASCAR Thunder Special Motegi --
     Coca-Cola 500 on November 22.  The event will be televised
     by TBS (NASCAR WINSTON CUP SCENE, 5/28).  AUTOWEEK reports
     that Coca-Cola's "increasing involvement in NASCAR has some
     insiders predicting that the soft-drink company will replace
     Winston as the series sponsor" (AUTOWEEK, 6/1 issue).

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