SBD/2/Leagues Governing Bodies


          The NBA "is guiding some of its owners toward possible
     investment" in NBC/Turner's proposed new pro football
     league, according to Richard Sandomir of the N.Y. TIMES.  It
     is "more an advisory role than an official one, and NBC and
     Turner are looking beyond the N.B.A. for people who want" to
     invest in the league.  While NBA officials "declined to
     discuss their role," a spokesperson said, "We're always
     encouraging our owners to extend the sports expertise they
     have through basketball to ownership and operations of other
     sports franchises."  NFL Senior VP/Communications Joe Browne
     said that he "was unaware" of any role the NBA may have in
     finding investors for the league.  Sandomir describes the
     contact as "selective," and writes that "many teams" said
     they had not been contacted.  Magic Assistant Dir of Sports
     Communications Joel Glass described contact on the new
     league as being "in the early stages" (N.Y. TIMES, 6/2).
          SPIRIT OF COMPETITION: Cowboys Owner Jerry Jones said
     the NFL "shouldn't be spending time worrying about whatever
     competition there might be and what anybody else is doing"
     (S.A. EXPRESS-NEWS, 6/2).  CFL COO Jeff Giles said a new
     league "could pose some problems for us so we're definitely
     taking it seriously. ... [T]here could be a competitive
     environment for players" (Toronto GLOBE & MAIL, 6/2).  
          DOES IT AD UP? BROADCASTING & CABLE's Joe Schlosser
     reports that ad agency execs "were generally unimpressed" by
     the NBC/Turner proposal, as the "bottom line" is that
     "there's a glut of sports inventory on the market -- much of
     it football."  Peter Chrisanthopoulos, President/Broadcast &
     Programming, USA, for Ogilvy & Mather: "We have more than
     enough inventory to buy units of NFL football on broadcast
     or cable.  The advertising community doesn't need more
     football inventory."  One NFL-partnered network exec, on the
     new league: "We have the main property people want to see
     and that's that" (BROADCASTING & CABLE, 6/1 issue).
          NATIONAL REAX: On L.I., Steve Zipay writes that by
     owning the league, the broadcast possibilities of a new
     league "are tantalizing," and "mikes in huddles and cameras
     in locker rooms might be a reality" (NEWSDAY, 6/2).  In
     Raleigh, Caulton Tudor writes that the plan "could be an
     elaborate bluff" by NBC/Turner.  Tudor: "By threatening  to
     form a new league ... [NBC/Turner] could force the NFL to
     rethink the way it doles out game assignments" (NEWS &
     OBSERVER, 6/2).  In Ft. Worth, Mike Fisher quotes a sports
     broadcasting source as saying ticket sales "aren't even a
     consideration" to NBC/Turner, because if the networks get a
     1 share in ratings, "the thing is profitable" (FT. WORTH
     STAR-TELEGRAM, 6/2).   On ESPN SportsZone, Mark Kreidler:
     "[W]ho wouldn't secretly love to see the NFL's cage rattled
     a little more often? ... Now, does [the new league] have a
     chance?  As programming, sure" (ESPN SportsZone, 6/1).  But
     in Boston, Michael Gee: "Keep giving your money to the
     United Nations, Ted.  It's more humanitarian, and it's a
     sounder business proposition, too" (BOSTON HERALD, 6/1). 

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