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X IS WORD IN SAN DIEGO: ARE GAMES "ALTERNATIVE" ANYMORE?
Published June 19, 1998
With the X Games starting today in San Diego and running for the next ten days, city and event officials are expecting to exceed last year's total attendance of 220,000, according to Tony Perry of the L.A. TIMES, who profiles the event. Fran Richards, GM of Times Mirror's Skateboarding and Warp magazines, said, "The X Games legitimized our sports like nothing else had." Perry writes that total endorsement deals for some X Games athletes range from $20,000-$25,000, with "stars making much more." Perry: "Along the way, X Games also have outlasted the purists who initially derided the affair as nothing but 'trash sport.'" Agent Bob Evans, who represents several X Games athletes: "It's almost ludicrous to even consider these alternative sports anymore" (L.A. TIMES, 6/19). Four cities are vying for next year's Games: St. Petersburg, San Francisco, Seattle and Providence (TAMPA TRIBUNE, 6/19).