ESPN, NFL Want CFP To Change Dates Phoenix Area Becomes Center Of Sports World NHL ALL-Star Weekend Dazzles In Columbus World Cup Of Hockey Returns In '16 NHL Officially Unveils Outdoor Games For '16-17 N.Y. Super Bowl Took In, Spent More Than $81M Pro Bowl Puts On A Good Show Winter X Games Draws Largest Aspen Crowd Veteran ESPN Exec John Walsh Set To Retire Fans, Players Still Have Mixed Feelings On Pro Bowl
Upcoming Conferences and Events
X IS WORD IN SAN DIEGO: ARE GAMES "ALTERNATIVE" ANYMORE?
Published June 19, 1998
With the X Games starting today in San Diego and running for the next ten days, city and event officials are expecting to exceed last year's total attendance of 220,000, according to Tony Perry of the L.A. TIMES, who profiles the event. Fran Richards, GM of Times Mirror's Skateboarding and Warp magazines, said, "The X Games legitimized our sports like nothing else had." Perry writes that total endorsement deals for some X Games athletes range from $20,000-$25,000, with "stars making much more." Perry: "Along the way, X Games also have outlasted the purists who initially derided the affair as nothing but 'trash sport.'" Agent Bob Evans, who represents several X Games athletes: "It's almost ludicrous to even consider these alternative sports anymore" (L.A. TIMES, 6/19). Four cities are vying for next year's Games: St. Petersburg, San Francisco, Seattle and Providence (TAMPA TRIBUNE, 6/19).