SBD/18/Sports Media

KCAL RETAINS RIGHTS TO THE "LAKE SHOW" IN SEVEN-YEAR DEAL

          KCAL has signed a new seven-year deal for local TV
     broadcast rights to the Lakers worth an "estimated" $140M,
     according to Cynthia Littleton of DAILY VARIETY.  Under
     terms of the deal, KCAL will control all production and ad
     sales for its telecasts of the team's 41 away games.  KCAL
     has controlled local Lakers rights for more than 20 years,
     and its previous deal with the team "was governed by a
     complex revenue-sharing formula."  However, the station is
     paying more under the new deal "in exchange for exclusive
     control of ad sales, sponsorship and promotional tie-ins." 
     Financial terms of the pact were not disclosed, but sources
     said that KCAL will pay "about" $20M a year in the deal,
     which begins in the '98-99 season and runs through 2004-05. 
     KCAL also carries the NHL Kings, Ducks, Angels and Clippers
     and is "planning to try out a few" WNBA broadcasts this
     summer.  Fox Sports West hold rights to the Lakers home
     games (DAILY VARIETY, 6/18).  KCAL also will receive rights
     to all Lakers' playoff games "not covered by" the NBA's
     network commitments (HOLLYWOOD REPORTER, 6/18)

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