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ESPN'S CUP RATINGS DOWN 57% FROM '97; WOE, CANADA DOWN TOO
Published June 18, 1998
ESPN said that ratings for its three-game coverage of the NHL Stanley Cup Finals dropped 57% from last year, according to Michael Starr of the N.Y. POST. ESPN averaged a 2.6 rating, with 1.9 million viewers, compared to the 4.1, with 2.9 million viewers, it averaged for three games last year. Fox earned a 3.3 rating for its coverage of Game One of the Finals, down from last year's 4.0 (N.Y. POST, 6/18). NO SEE-BC? CBC's Stanley Cup ratings, which "suffered throughout the playoffs, took an ever great hit during the finals." Ratings for the first three Capitals-Red Wings games averaged 1.38 million viewers, down 34% from last year's finals average of 2.08 million. CBC Sports Dir Alan Clark said he was not displeased with the numbers since no Canadian teams were featured (TORONTO STAR, 6/18).