SBD/18/Sponsorships Advertising Marketing

WHAT ELS DO YOU NEED? GOLF EQUIPMENT DEALS FROM HEAD TO TOE

          With the U.S. Open beginning today at the Olympic Club
     in San Francisco, THE DAILY charts the equipment deals for
     some of the world's most successful and popular golfers. 
     Players include those in the top 20 in the '97 year-end
     World Rankings, leaders on the '98 PGA Tour money list and
     other selected pros. Players are listed alphabetically,
     followed by their agency of record (THE DAILY): 


PLAYER/REP
APPAREL
HAT
SHOES
CLUBS
BALL
S. APPLEBY Reebok Brdgstone Reebok Brdgstone Brdgstone
IMG
M. CALCAVECCHIA Reebok Kemper Reebok Ping Brdgstone
IMG
D. CLARKE Conte of Florence MacGregor Footjoy MacGregor Titleist
ISM
J. COOK Ashworth Kemper Footjoy Mizuno Titleist
Players Group
F. COUPLES Ashworth Lynx Ashworth Lynx Maxfli
Players Group
J. DALY Acona Callaway Footjoy Callaway ^
Cambridge
G. DAY Tegra Tegra Nike N/A Brdgstone
Int'l Golf
D. DUVAL Hilfiger Titleist Footjoy Titleist Titleist
IMG
B. ELDER Ashworth Mizuno ^ Mizuno ^
Players Group
S. ELKINGTON ^ Buick Footjoy Titleist Titleist
IMG
E. ELS adidas TaylorMade Footjoy TaylorMade Titleist
Legends Inc.
B. ESTES B. Jones ^ Footjoy Cleveland Titleist
Cornerstone
B. FAXON D. Jewell Titleist Footjoy Titleist Titleist
IMG
N. FALDO Pringle Adams Florsheim Adams Brdgstone
J. Simpson
H. FRAZAR E McGrath Cleveland Footjoy Cleveland Titleist
Cornerstone
J. FURYK Callaway Callaway Nike Callaway Top-Flite
ISI
S. HOCH Tabasco Brand Yonex Footjoy Yonex Titleist
Cambridge
J. HUSTON Maxfli Wilson Nike Wilson Maxfli
Advantage
S. JONES Columbia K. Cobra Footjoy K. Cobra Titleist
Walter Crutchfield - Jonesport
T. KITE Hogan Hogan Footjoy Hogan Titleist
Pros Inc.
B. LANGER Boss Ping adidas Ping Titleist
IMG
T. LEHMAN Dockers Dockers Footjoy TaylorMade Titleist
Signature Sports Group
J. LEONARD Polo Hogan Footjoy Hogan Titleist
Pros Inc.
D. LOVE III Polo Titleist Footjoy Titleist Titleist
Pros Inc.
J. MAGGERT CrossCreek Ping Footjoy Ping Titleist
IMG
C. MARTIN Nike Nike Nike Ping Spalding
Signature Sports Group
P. MICKELSON Boss Yonex Footjoy Yonex Titleist
Cornerstone
C. MONTGOMERIE LaCoste Callaway Footjoy Callaway Titleist
IMG
F. NOBILO Reebok ^ Reebok Cleveland Titleist
IMG
M. O'MEARA Descente Toyota Etonic TaylorMade Top-Flite
IMG
J. PARNEVIK Lindeberg SAP Amer. Footjoy Callaway Titleist
IMG
N. PRICE Nike Nike Nike Goldwin Brdgstone
N. Price Group
V. SINGH Guess Wilson Footjoy Wilson Titleist
IMG
C. STADLER ^ Top-Flite ^ Spalding Top-Flite
Players Group
S. VERPLANK Ashworth Golfsmith Footjoy Golfsmith Titleist
Cambridge
T. WATSON Polo RAM Polo RAM Titleist
Assured Management
T. WOODS Nike Nike Nike Titleist Titleist
IMG
L. WESTWOOD Lyle & Scott Ping Footjoy Ping Titleist
ISM

 

NOTES: ^ = player does not have an endorsement deal in place in that category. Craig Stadler wears the Ganter USA logo on his shirt, but is not affiliated with a clothing company....Bob Estes is currently playing Cleveland irons, but has no deal in place for irons or woods (THE DAILY). ...Tom Watson's club contract with RAM expired. SI's "Golf Plus" reported that Watson is currently "shopping for a new deal, with RAM among his suitors" (SI, 6/15 issue).
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