SBD/18/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          The Eagles have signed a deal with CT-based Imadgine
     Video Systems to handle virtual advertising for the team's
     pre-season games this year.  The team said it will also use
     Imadgine's virtual replay system to analyze game action
     (Eagles).  In Philadelphia, Leslie Nicholson reports the
     specifics of the Eagles/Imadgine deal, and writes that while
     the team could place ads on the playing surface, it isn't
     "looking into it at this point" (PHILA. INQUIRER, 6/18).
          TOBACCO: Senate Republicans yesterday killed a national
     tobacco bill, "ending a grueling, four-week debate on the
     ambitious but ultimately unwieldy measure" that sought to
     curb tobacco usage, and tobacco companies advertising and
     marketing.  In DC, Torry & Dewar report that Democrats
     "warned" that they will "attempt to attach the tobacco
     measure to virtually every bill that comes to the floor this
     year" (WASHINGTON POST, 6/18).  But NBC's Tom Brokaw said
     the fight for the bill is "effectively over" (NBC, 6/17).  
          OTHER NOTES: MA-based Woolf Associates has finalized a
     one-year deal with B&J Collectibles on behalf of its client,
     Yankees P David Wells. Wells will autograph items and make
     appearances on behalf of B&J (Woolf)....The NTRA took out a
     six-page, four-color ad in USA TODAY titled, "A What's-Up
     Guide To Thoroughbred Horseracing" (THE DAILY).

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