Levine: Yankee Stadium Can House MLS, MLB Nationwide To Run SB Ad For First Time Since '07 Shanks, Lazarus Talk About Sharing NASCAR Rights Notre Dame Audience Drops On NBC Janay Rice Has 15 Outlets Bidding For Interviews NBC, ESPN Land Exclusives With Janay Rice Cowboys-Giants Rating Lower On NBC Yanks Expect Good Ticket Sales, Exceed Luxury Tax Sources: NBC Fires Jamie Horowitz Eagles-Packers Lead NFL Overnight Ratings
SBD/18/Sponsorships Advertising Marketing
Published June 18, 1998
The Eagles have signed a deal with CT-based Imadgine Video Systems to handle virtual advertising for the team's pre-season games this year. The team said it will also use Imadgine's virtual replay system to analyze game action (Eagles). In Philadelphia, Leslie Nicholson reports the specifics of the Eagles/Imadgine deal, and writes that while the team could place ads on the playing surface, it isn't "looking into it at this point" (PHILA. INQUIRER, 6/18). TOBACCO: Senate Republicans yesterday killed a national tobacco bill, "ending a grueling, four-week debate on the ambitious but ultimately unwieldy measure" that sought to curb tobacco usage, and tobacco companies advertising and marketing. In DC, Torry & Dewar report that Democrats "warned" that they will "attempt to attach the tobacco measure to virtually every bill that comes to the floor this year" (WASHINGTON POST, 6/18). But NBC's Tom Brokaw said the fight for the bill is "effectively over" (NBC, 6/17). OTHER NOTES: MA-based Woolf Associates has finalized a one-year deal with B&J Collectibles on behalf of its client, Yankees P David Wells. Wells will autograph items and make appearances on behalf of B&J (Woolf)....The NTRA took out a six-page, four-color ad in USA TODAY titled, "A What's-Up Guide To Thoroughbred Horseracing" (THE DAILY).