NBC Sports To Broadcast Youth Olympic Games "Men In Blazers" Leave ESPN For NBC NBC HOF Game Overnight Down 13% "Landlord Suites" At N.Y. Ballparks Struggling NBA Kings Extend NBC Deal For 20 Years NBC Sports Releases '14-15 NHL Schedule AT&T Rolling Out New Yankees Campaign Yankees Deny Hiking Prices For Jeter Ceremony Game Steiner Sports Ramps Up Jeter Marketing Jordan Brand Capitalizing On Jeter's Farewell
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Published June 18, 1998
The Eagles have signed a deal with CT-based Imadgine Video Systems to handle virtual advertising for the team's pre-season games this year. The team said it will also use Imadgine's virtual replay system to analyze game action (Eagles). In Philadelphia, Leslie Nicholson reports the specifics of the Eagles/Imadgine deal, and writes that while the team could place ads on the playing surface, it isn't "looking into it at this point" (PHILA. INQUIRER, 6/18). TOBACCO: Senate Republicans yesterday killed a national tobacco bill, "ending a grueling, four-week debate on the ambitious but ultimately unwieldy measure" that sought to curb tobacco usage, and tobacco companies advertising and marketing. In DC, Torry & Dewar report that Democrats "warned" that they will "attempt to attach the tobacco measure to virtually every bill that comes to the floor this year" (WASHINGTON POST, 6/18). But NBC's Tom Brokaw said the fight for the bill is "effectively over" (NBC, 6/17). OTHER NOTES: MA-based Woolf Associates has finalized a one-year deal with B&J Collectibles on behalf of its client, Yankees P David Wells. Wells will autograph items and make appearances on behalf of B&J (Woolf)....The NTRA took out a six-page, four-color ad in USA TODAY titled, "A What's-Up Guide To Thoroughbred Horseracing" (THE DAILY).