SBD/18/Sponsorships Advertising Marketing

DID GENERAL MILLS TELL NBA: "BETTER SUPPORT YOUR WHEATIES?"

          The NBA said yesterday that it "has stopped Kellogg
     from issuing" a Corn Flakes box featuring the NBA champion
     Bulls on its front because Michael Jordan is a spokesperson
     for General Mills' Wheaties, according to Lee Egerstrom of
     the ST. PAUL PIONEER PRESS.  Earlier this month, the NBA and
     Kellogg announced an agreement naming Kellogg the NBA's
     breakfast-food sponsor and the "plan" was for Kellogg to
     manufacture a Corn Flakes box featuring the NBA champs,
     whoever it happened to be.  But Egerstrom reports that the
     NBA decided against the Corn Flakes box, "apparently to
     avoid possible legal battles" with General Mills.  General
     Mills spokesperson David Dix said the company has not had
     contact with either Kellogg or the league.  Egerstrom adds
     that the loss of a Bulls' Corn Flakes box could cost Kellogg
     "as much as" $6.25M in lost sales (PIONEER PRESS, 6/18). 
          THE BASS MAN: General Mills will manufacture more than
     two million Wheaties boxes featuring the winner of the Bass
     fishing Forrest L. Wood Tour, ending today in CT.  The boxes
     will be available in stores in October (USA TODAY, 6/18).
          AIR QUALITY: CA-based ad agency Spencer Communications
     will pay an unspecified amount to settle a lawsuit over a
     magazine ad for NC-based Fountain Powerboats, which mentions
     Michael Jordan, according to a court document.  Agents for
     Jordan "demanded" $1M, saying the advertisement "constituted
     trademark infringement and diluted the value of Jordan's
     name" (AP/Raleigh NEWS & OBSERVER, 6/18)....Larry Miller,
     the newly named President of Nike's Jordan Brand division,
     will oversee the transition of the brand into a separate
     unit by August 1.  The line projects $350M in gross revenue
     in '98.  Miller said that he did not have specifics of new
     product development, the orientation of the new company or
     any additional hiring (Portland OREGONIAN, 6/18). 
     
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Related Topics:

Chicago Bulls, NBA, Nike, Wheaties

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