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IOC ESTIMATED NAGANO'S WORLDWIDE AUDIENCE AT 9.2 BILLION
Published June 18, 1998
The IOC released statistics showing that while the cumulative audience in major markets for the Nagano Games was estimated at 9.2 billion, up 13% from '94, the U.S. audience showed "a massive drop" of 24%, according to James Christie of the Toronto GLOBE & MAIL. The IOC said that CBS "bungled badly by building" its TV strategy around the "weather-plagued" alpine ski events, while other events were shown on tape-delay. IOC VP Richard Pound: "In Nagano, they (CBS) did not have the first team in there. The production quality was lower that it usually is." He also noted that the fair performance of the U.S. team did not help the network. The U.S. audience dropped 24% to 1.262 billion viewers (James Christie, Toronto GLOBE & MAIL, 6/17).