Executive Transactions Sunoco Debuts "Essence Of Racing" Campaign Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
The IOC released statistics showing that while the cumulative audience in major markets for the Nagano Games was estimated at 9.2 billion, up 13% from '94, the U.S. audience showed "a massive drop" of 24%, according to James Christie of the Toronto GLOBE & MAIL. The IOC said that CBS "bungled badly by building" its TV strategy around the "weather-plagued" alpine ski events, while other events were shown on tape-delay. IOC VP Richard Pound: "In Nagano, they (CBS) did not have the first team in there. The production quality was lower that it usually is." He also noted that the fair performance of the U.S. team did not help the network. The U.S. audience dropped 24% to 1.262 billion viewers (James Christie, Toronto GLOBE & MAIL, 6/17).