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  • IOC ESTIMATED NAGANO'S WORLDWIDE AUDIENCE AT 9.2 BILLION

              The IOC released statistics showing that while the
         cumulative audience in major markets for the Nagano Games
         was estimated at 9.2 billion, up 13% from '94, the U.S.
         audience showed "a massive drop" of 24%, according to James
         Christie of the Toronto GLOBE & MAIL.  The IOC said that CBS
         "bungled badly by building" its TV strategy around the
         "weather-plagued" alpine ski events, while other events were
         shown on tape-delay.  IOC VP Richard Pound: "In Nagano, they
         (CBS) did not have the first team in there.  The production
         quality was lower that it usually is."  He also noted that
         the fair performance of the U.S. team did not help the
         network.  The U.S. audience dropped 24% to 1.262 billion
         viewers (James Christie, Toronto GLOBE & MAIL, 6/17).
    
    

    Print | Tags: CBS, IOC, Olympics, Viacom
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