SBD/18/Events Attractions

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              Dozens of companies, from BankAmerica, TransAmerica,
         Pacific Bell and NationsBank to CA-based companies such as
         Callidus Software, PeopleSoft and Hartmann Studios, have
         each paid "more than" $120,000 for hospitality tents at the
         '98 U.S. Open at the Olympic Club, according to Swartz &
         Howe of the S.F. CHRONICLE.  Overall, 152 companies are
         spending "an estimated" $11M to rent space at the Open, and
         that doesn't include food or alcohol.  All fees for tent-
         renting go to the USGA.  There are four "tent villages" at
         the Open, each housing several 40-foot-by-40-foot air
         conditioned and carpeted tents.  For the fee of over
         $120,000, companies can rent the tent for the week, as well
         as receive over 100 Open tickets, at least 40 parking passes
         and other amenities (S.F. CHRONICLE, 6/17).
              IS IT WORTH IT? Caddilus, a San Jose-based start-up
         software company, is spending more than $160,000 during the
         Open to bring the company "to the attention" of top execs.
         Senior VP/Marketing Phil Ressler said that he "could have
         launched his marketing campaign" at this week's PC Expo in
         N.Y. at a cost of about $80,000, but that "everybody else in
         the corporate software business is there, too."  J.P. Morgan
         bought half of a tent for $65,000 for the week, and is
         splitting the cost among four divisions in the company.  The
         company brought in NBC's Johnny Miller to talk with some
         "favored customers."  BankAmerica's tent is "modeled after
         the TV series 'Cheers,'" and the company will bring in
         Masters champ Mark O'Meara to speak to a group of VIP
         customers (Swartz & Howe, S.F. CHRONICLE, 6/17).  

    Print | Tags: Bank of America, Events and Attractions, NBC, USGA

              FIFA President Sepp Blatter said that Iranian exile
         groups have threatened to disrupt the Iran-U.S. match on
         Sunday in Lyon, according to USA TODAY's Fred Coleman. 
         Blatter refused to "comment on possible groups involved or
         actions contemplated," and he "expressed confidence" that
         French police could handle any problems (USA TODAY, 6/18).
              OTHER NOTES: In N.Y., Michael Starr writes that while
         ABC Sports is "happy" with its 3.1 average rating for three
         games, spokesperson Mark Mandel said that the U.S.'s Sunday
         game "could determine how the network fares for the rest of
         its World Cup coverage."  In other news, Univision is more
         than doubling its ratings in the N.Y. market with its Cup
         coverage.  Games in its 8:00-10:30am time-slot have averaged
         a 1.9 rating, up 90% from the 1.0 it averaged in May. 
         Numbers in the 11:00am-1:30pm time slot have increased 75%
         to a 2.1.  Nationally, Univision "measures its ratings in
         Hispanic households only, and thus far" has averaged a 9.7
         rating through 13 matches (N.Y. POST, 6/18).

    Print | Tags: ABC, Events and Attractions, Walt Disney

              The theme for this summer's ESPN X Games is "big," as
         the sports network "is trying to provide a 'bigger
         experience' for families," according to Caitlin Rother of
         the SAN DIEGO UNION-TRIBUNE.  In an effort to make the event
         more fan-friendly, Games organizers have added 2,000 more
         bleacher seats this year, and plan "more activities to
         entertain spectators between competitions, better access for
         the handicapped and more dining choices in a new food
         court."  X Games spokesperson Chris Stiepock: "We're trying
         to do more things that a family can go to."  The games begin
         tomorrow with qualifying events and officially get underway
         next Friday.  Events will run through June 28, and ESPN
         plans nearly 40 hours of coverage (UNION-TRIBUNE, 6/18). 
         USA TODAY's Sal Ruibal previews the X Games today under the
         header, "Still Cool, X Games Getting Hot."  Although Nike
         "dropped" its Games sponsorship this year, adidas America
         replaced it "just one week later."  In-line aggressive
         skater Eitan Kramer, on the public perception of the event:
         "In the beginning, the X Games were looked upon as just
         another corporation trying to make money off our sports. 
         Now it's as American as apple pie" (USA TODAY, 6/18).

    Print | Tags: ESPN, Events and Attractions, Nike, Walt Disney, Washington Nationals
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