U.S.-China Draws 5.7 Million Viewers To Fox Discovery Lands European Oly Rights Through '24 Red Wings Form "Deconstructed Arena" Concept McDavid Offers Oilers Hope For Turnaround Fox, USGA "Pleased Overall" With U.S. Open Coverage Sabres Fans Celebrate Drafting Jack Eichel NHL Panthers Fans Pack Arena For Draft Golf Analyst Oosterhuis Fighting Alzheimer's Costas To Apologize To Cubs Pitcher Media Notes
SENATORS LINK WITH NEW OTTAWA ALL-SPORTS RADIO STATION
Published June 16, 1998
The Senators signed a 10-year broadcasting and play-by- play deal with the new Ottawa Sports Radio, OSR 1200, which will be the city's first all-sports radio station. OSR will begin carrying Senators games next season (Senators). YEAR-ROUND EXPOSURE: Although financial terms were not released, Senators President Roy Mlakar said that the deal ranks "among the top-10 in radio rights deals for NHL teams." The Senators had been carried by CFRA radio, and although a year still remained on that deal, the team "negotiated to dissolve that contract" in order to sign with OSR (David Naylor, Toronto GLOBE & MAIL, 6/16). In Ottawa, Ken Warren writes that the new pact "makes the Senators the major player on OSR and in position to control how much Senators coverage is on the air" (OTTAWA CITIZEN, 6/16). OSR, which will be owned by Calgary-based Rawlco Communications, will debut in early September and will "also be known as Ottawa Senators Radio" (OTTAWA CITIZEN, 6/16). MAJOR LEAF DEAL: The Maple Leafs "are on the verge" of announcing a new five-year deal with Molson worth about C$23M a season. In Toronto, Rob Longley reports the deal, which would give Molson the rights to 50-55 mid-week Leafs games, "is expected" to be for a minimum of five years, with the brewery holding an option to extend. Molson would sell the broadcast rights to TSN "and retain a promotional presence." Longley adds that if the deal is completed, TSN, which recently lost the rights to "HNIC," will be "back into NHL hockey in a big way" (TORONTO SUN, 6/16).