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SENATORS LINK WITH NEW OTTAWA ALL-SPORTS RADIO STATION
Published June 16, 1998
The Senators signed a 10-year broadcasting and play-by- play deal with the new Ottawa Sports Radio, OSR 1200, which will be the city's first all-sports radio station. OSR will begin carrying Senators games next season (Senators). YEAR-ROUND EXPOSURE: Although financial terms were not released, Senators President Roy Mlakar said that the deal ranks "among the top-10 in radio rights deals for NHL teams." The Senators had been carried by CFRA radio, and although a year still remained on that deal, the team "negotiated to dissolve that contract" in order to sign with OSR (David Naylor, Toronto GLOBE & MAIL, 6/16). In Ottawa, Ken Warren writes that the new pact "makes the Senators the major player on OSR and in position to control how much Senators coverage is on the air" (OTTAWA CITIZEN, 6/16). OSR, which will be owned by Calgary-based Rawlco Communications, will debut in early September and will "also be known as Ottawa Senators Radio" (OTTAWA CITIZEN, 6/16). MAJOR LEAF DEAL: The Maple Leafs "are on the verge" of announcing a new five-year deal with Molson worth about C$23M a season. In Toronto, Rob Longley reports the deal, which would give Molson the rights to 50-55 mid-week Leafs games, "is expected" to be for a minimum of five years, with the brewery holding an option to extend. Molson would sell the broadcast rights to TSN "and retain a promotional presence." Longley adds that if the deal is completed, TSN, which recently lost the rights to "HNIC," will be "back into NHL hockey in a big way" (TORONTO SUN, 6/16).