SBD/16/Sports Media

SENATORS LINK WITH NEW OTTAWA ALL-SPORTS RADIO STATION

          The Senators signed a 10-year broadcasting and play-by-
     play deal with the new Ottawa Sports Radio, OSR 1200, which
     will be the city's first all-sports radio station.  OSR will
     begin carrying Senators games next season (Senators). 
          YEAR-ROUND EXPOSURE: Although financial terms were not
     released, Senators President Roy Mlakar said that the deal
     ranks "among the top-10 in radio rights deals for NHL
     teams."  The Senators had been carried by CFRA radio, and
     although a year still remained on that deal, the team
     "negotiated to dissolve that contract" in order to sign with
     OSR (David Naylor, Toronto GLOBE & MAIL, 6/16).  In Ottawa,
     Ken Warren writes that the new pact "makes the Senators the
     major player on OSR and in position to control how much
     Senators coverage is on the air" (OTTAWA CITIZEN, 6/16). 
     OSR, which will be owned by Calgary-based Rawlco
     Communications, will debut in early September and will "also
     be known as Ottawa Senators Radio" (OTTAWA CITIZEN, 6/16).
          MAJOR LEAF DEAL: The Maple Leafs "are on the verge" of
     announcing a new five-year deal with Molson worth about
     C$23M a season.  In Toronto, Rob Longley reports the deal,
     which would give Molson the rights to 50-55 mid-week Leafs
     games, "is expected" to be for a minimum of five years, with
     the brewery holding an option to extend.  Molson would sell
     the broadcast rights to TSN "and retain a promotional
     presence."  Longley adds that if the deal is completed, TSN,
     which recently lost the rights to "HNIC," will be "back into
     NHL hockey in a big way" (TORONTO SUN, 6/16).

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