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MLB HAS BEANIE GIVEAWAY TO FANS AT COORS AS A SIGN OF THANKS
Published June 16, 1998
MLB will offer Beanie Babies as souvenirs to everyone attending the All-Star Game, July 7 at Coors Field. MLBP President Bob Gamgort said that the non-sponsored giveaway is "really just a thank-you for fans" (BRANDWEEK, 6/15). IS FAD COOLING? In Phoenix, the D'Backs gave away 6,000 Beanie Babies on Sunday, and "long lines" formed outside Bank One Ballpark before the gates opened in anticipation (AZ DAILY STAR, 6/15). But in N.Y., Dave Saltonstall wrote that nearly two years after Beanie Babies "became a national craze," the toys "are suffering something of a backlash, with some stores refusing to sell them and many collectors predicting their imminent demise" (N.Y. DAILY NEWS, 6/14).