SBD/16/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          ELECTRONIC MEDIA's Diane Mermigas, on the ad market for
     the NFL's TV partners: "Some analysts predict a worst-case
     scenario of flat sports ad rates that would make Fox's past
     annual NFL losses of up to $110 million look like a picnic"
     (EM, 6/15 issue)....The Portland OREGONIAN's Richard Read
     continued his examination from Vietnam of the Asian economic
     crisis and its impact on employment at Nike-contracted
     factories.  The report's sub-head: "Falling Orders, Sliding
     Currencies Tempt Subcontractors For Nike To Cut Corners As
     Their Profit Margins Shrink" (OREGONIAN, 6/15)....IL-based
     One-on-One Sports hired PR firm Ruder Finn (BRANDWEEK, 6/15
     issue)....NJ-based racquetball manufacturer Ektelon signed
     an exclusive sponsorship contract with Tony Jelso, currently
     ranked No. 11 in the world's racquetball rankings (Ektelon).
          BAILEY NOTICED? In Toronto, Steve Buffery wrote that
     the controversial Donovan Bailey is "not the popular,
     respected, or even beloved" athlete of two years ago, and
     that his "public persona is waning."  Since the '96
     Olympics, Bailey has lost "four of five major sponsors" and
     Air Canada "even took his image off the 767 jet that once
     bore his name."  Bailey's agent, Mark Block, on the
     endorsements: "Every one of those deals (other than adidas,
     which is still on board) was done for a pre-Olympic or
     Olympic marketing push.  Donovan's doing well on that front. 
     In fact, we get calls all the time" (TORONTO SUN, 6/14).

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