Vikings Break Ground On New Stadium King: Ref Series Most Significant Work On MMQB Week 13 "MNF" Overnight Down 9% McIlroy, Rooney Star In New Nike Ad SB XLVIII To Be Most Expensive Ever Chargers Face Second-Straight Blackout Nike Opts To Extend Deal With Ohio State CBS Up For NFL Week 13 Overnights NFL Minority Hiring Group To Be Headhunter Bills Expect Big Crowd At Rogers Centre
SBD/16/Sponsorships Advertising Marketing
Published June 16, 1998
ELECTRONIC MEDIA's Diane Mermigas, on the ad market for the NFL's TV partners: "Some analysts predict a worst-case scenario of flat sports ad rates that would make Fox's past annual NFL losses of up to $110 million look like a picnic" (EM, 6/15 issue)....The Portland OREGONIAN's Richard Read continued his examination from Vietnam of the Asian economic crisis and its impact on employment at Nike-contracted factories. The report's sub-head: "Falling Orders, Sliding Currencies Tempt Subcontractors For Nike To Cut Corners As Their Profit Margins Shrink" (OREGONIAN, 6/15)....IL-based One-on-One Sports hired PR firm Ruder Finn (BRANDWEEK, 6/15 issue)....NJ-based racquetball manufacturer Ektelon signed an exclusive sponsorship contract with Tony Jelso, currently ranked No. 11 in the world's racquetball rankings (Ektelon). BAILEY NOTICED? In Toronto, Steve Buffery wrote that the controversial Donovan Bailey is "not the popular, respected, or even beloved" athlete of two years ago, and that his "public persona is waning." Since the '96 Olympics, Bailey has lost "four of five major sponsors" and Air Canada "even took his image off the 767 jet that once bore his name." Bailey's agent, Mark Block, on the endorsements: "Every one of those deals (other than adidas, which is still on board) was done for a pre-Olympic or Olympic marketing push. Donovan's doing well on that front. In fact, we get calls all the time" (TORONTO SUN, 6/14).