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SBD/16/Sponsorships Advertising Marketing
ALL SIGNS POINT TO A DEAL: SCIDEL INKS AGREEMENT WITH IMG
Published June 16, 1998
Israel-based SciDel Technologies, a developer of virtual signage, and IMG have entered into a worldwide marketing relationship. IMG's Barry Frank: "This technology has been widely accepted already and after researching the virtual advertising industry, it was our judgement that SciDel has the most sophisticated technology." SciDel Board of Directors member Neal Pilson said that SciDel's advanced technology combined with IMG's international reach "will accelerate the use" of virtual signage technology in worldwide sports telecasts (SciDel).