SBD/16/Sponsorships Advertising Marketing

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  • "RAISE YOUR HANDS!" IF YOU'RE NOT ENTHUSED BY WINGS PROMO!

              This year's Red Wings slogan "Raise Your Hands!" which
         features Al the Octopus holding a hockey stick with one arm
         and a Stanley Cup with the other, is displayed throughout
         the Detroit area, including on five billboards along Detroit
         freeways, according to Carol Teegardin of the DETROIT FREE
         PRESS.  But Teegardin calls the slogan "ambiguous" and
         reports there is "apathy for the campaign," which has
         "spread to sports stores across Metro Detroit," where
         "everything featuring the Red Wings logo sells well ...
         except for stuff with the 'Raise Your Hands!' logo."  Sports
         Leader Store Manager Debbie Dieringer: "The 'Raise Your
         Hands!' items aren't selling.  I won't order more of them." 
         Red Wings Dir of Marketing Ted Speers said that the slogan,
         created by McCann Erickson and the team, is meant to be a
         rallying cry for fans (DETROIT FREE PRESS, 6/16).
    
    

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  • ALL SIGNS POINT TO A DEAL: SCIDEL INKS AGREEMENT WITH IMG

              Israel-based SciDel Technologies, a developer of
         virtual signage, and IMG have entered into a worldwide
         marketing relationship.  IMG's Barry Frank: "This technology
         has been widely accepted already and after researching the
         virtual advertising industry, it was our judgement that
         SciDel has the most sophisticated technology."  SciDel Board
         of Directors member Neal Pilson said that SciDel's advanced
         technology combined with IMG's international reach "will
         accelerate the use" of virtual signage technology in
         worldwide sports telecasts (SciDel).
    
    

    Print | Tags: IMG
  • AND 1 SIGNS BLUE CHIPPERS HUGHES AND LAFRENTZ; MARBURY CUT

              PA-based AND 1 has signed former Univ. of KS F Raef
         LaFrentz and former St. Louis Univ. F Larry Hughes to
         endorsement agreements.  AND 1 Founder & President Seth
         Berger: "With other footwear companies cutting back on
         endorsers, we saw a great opportunity for AND 1 to be more
         aggressive in gaining greater on-court visibility in the
         NBA."  Both athletes are represented by FAME (AND 1). 
         BRANDWEEK's Terry Lefton reports that while Berger would not
         disclose terms of the deals, he said the company is paying
         them "well by this year's standards, but two or three years
         ago, this kind of money would get you a bottom five first-
         rounder."  Lefton adds that AND 1 is "close" to a deal with
         former Univ. of MI C Robert Traylor (BRANDWEEK, 6/22 issue).
              MAR-BURIED: Lefton also reports that T-Wolves G Stephon
         Marbury leaves AND 1 "after two years as its lead endorser." 
         Lefton: "Expect this thing to get legal soon.  Relations
         with agent Eric Fleisher became strained to the point where
         AND 1 terminated the deal."  AND 1's Berger, on Marbury: "To
         have so much of your brand wrapped up in something you can't
         depend on just puts your brand in a very precarious
         situation."  Lefton adds that Nike, which could "creatively
         pair" Marbury with T-Wolves teammate Kevin Garnett, is "long
         rumored to be waiting in the wings" for Marbury.  Puma "is
         another possibility" (BRANDWEEK, 6/22 issue).
    
    

    Print | Tags: And 1, Minnesota Timberwolves, NBA, Nike, Puma
  • MARKETPLACE ROUND-UP

              ELECTRONIC MEDIA's Diane Mermigas, on the ad market for
         the NFL's TV partners: "Some analysts predict a worst-case
         scenario of flat sports ad rates that would make Fox's past
         annual NFL losses of up to $110 million look like a picnic"
         (EM, 6/15 issue)....The Portland OREGONIAN's Richard Read
         continued his examination from Vietnam of the Asian economic
         crisis and its impact on employment at Nike-contracted
         factories.  The report's sub-head: "Falling Orders, Sliding
         Currencies Tempt Subcontractors For Nike To Cut Corners As
         Their Profit Margins Shrink" (OREGONIAN, 6/15)....IL-based
         One-on-One Sports hired PR firm Ruder Finn (BRANDWEEK, 6/15
         issue)....NJ-based racquetball manufacturer Ektelon signed
         an exclusive sponsorship contract with Tony Jelso, currently
         ranked No. 11 in the world's racquetball rankings (Ektelon).
              BAILEY NOTICED? In Toronto, Steve Buffery wrote that
         the controversial Donovan Bailey is "not the popular,
         respected, or even beloved" athlete of two years ago, and
         that his "public persona is waning."  Since the '96
         Olympics, Bailey has lost "four of five major sponsors" and
         Air Canada "even took his image off the 767 jet that once
         bore his name."  Bailey's agent, Mark Block, on the
         endorsements: "Every one of those deals (other than adidas,
         which is still on board) was done for a pre-Olympic or
         Olympic marketing push.  Donovan's doing well on that front. 
         In fact, we get calls all the time" (TORONTO SUN, 6/14).
    
    

    Print | Tags: News Corp./Fox, NFL, Nike, Washington Nationals
  • MLB HAS BEANIE GIVEAWAY TO FANS AT COORS AS A SIGN OF THANKS

              MLB will offer Beanie Babies as souvenirs to everyone
         attending the All-Star Game, July 7 at Coors Field.  MLBP
         President Bob Gamgort said that the non-sponsored giveaway
         is "really just a thank-you for fans" (BRANDWEEK, 6/15).
              IS FAD COOLING? In Phoenix, the D'Backs gave away 6,000
         Beanie Babies on Sunday, and "long lines" formed outside
         Bank One Ballpark before the gates opened in anticipation
         (AZ DAILY STAR, 6/15).  But in N.Y., Dave Saltonstall wrote
         that nearly two years after Beanie Babies "became a national
         craze," the toys "are suffering something of a backlash,
         with some stores refusing to sell them and many collectors
         predicting their imminent demise" (N.Y. DAILY NEWS, 6/14). 
    
    

    Print | Tags: Arizona Diamondbacks, MLB
  • NOTHING FUNNY ABOUT NIKE'S SMART MOUTHS TO NBC'S ANN MEYERS

              NBC WNBA announcer Ann Meyers said that the new WNBA-
         Nike spots, which feature little girls with "a smart mouth,"
         lack "respect," according to David Barron of the HOUSTON
         CHRONICLE.  Meyers: "As a woman, as a mother and as an
         athlete, I didn't appreciate it."  Meyers, on Nike's NBA
         "Fun Police" spots, in particular one that teaches young
         girls how to "talk trash": "I'm totally not for that.  I
         know that as advertisers that they are looking for something
         that will catch the eye of young people, but to continue to
         show disrespect is wrong."  Meyers said her concerns "are
         not limited to advertisers," and include NBA players and her
         own network.  Meyers: "Scottie Pippen's comment that 'Oh,
         Utah ought to wait for the WNBA to start' -- I would like to
         see more respect.  I would like to see ESPN highlights. 
         They're one of the networks doing the games.  Did you see
         any highlights the other night?  ... I'd like to see NBC
         show more highlights" (HOUSTON CHRONICLE, 6/15).  
    
    

    Print | Tags: ESPN, NBA, NBC, Nike, Walt Disney, WNBA
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