SBD/16/Events Attractions

WILL UPCOMING GAMES BRING GOODWILL TO NEW YORK, MR. TURNER?

          By losing "millions of dollars" during the first three
     Goodwill Games, Ted Turner has shown that "making money is
     not his primary motivation in staging the event," according
     to Richard Sandomir of the N.Y. TIMES.  Turner said
     yesterday at a news conference, "You don't evaluate
     everything by whether or not you make a profit.  Mother
     Teresa didn't make a profit."  Sandomir reports that so far,
     the 15-sport event has sold 130,000 of the 600,000 available
     tickets.  Turner: "It's early yet" (N.Y. TIMES, 6/16).  
          IS EVENT "A BUST"? In N.Y., Chris Isidore writes that
     with a $200M price tag and "modest viewership expectations,"
     Time Warner will be "closely" watching the games.  Univ. of
     MA Sports Management Assistant Professor Jay Gladden: "It
     could very well be the last gasp for the games. 
     Particularly with the (Turner-Time Warner) merger, this
     event now ultimately has to answer to shareholders." 
     Goodwill Games President Mike Plant said that organizers
     "always expected late ticket sales and have been holding
     back on their marketing efforts."  Plant: "This is a very
     challenging city in which to promote and sell an event. ...
     [I]t would have been foolish for us to have a blitz when
     people in New York weren't going to focus on it for a couple
     of months" (CRAIN'S N.Y. BUSINESS, 6/15). Also in N.Y., Paul
     Schwartzman wrote that the Games "are generating less-than-
     heated interest among fans and within the sports industry." 
     Grey Advertising's Jon Mandel: "No one cares about it; no
     one knows about it."  A senior mayoral advisor, who spoke on
     the condition of anonymity: "It's probably going to be a
     bust." But Games spokesperson Michael Llewellen said, "The
     buzz is building" (N.Y. DAILY NEWS, 6/14).

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