ESPN To Integrate Outbrain Content Online NCAA South Regional Struggling To Sell Out Radio Show Delayed Due To Skipper Impersonator Super Bowl 50 Logo To Be On All Fields Mayweather-Pacquiao Could Generate $400M Women's NCAA Tourney Attendance Down World Cup Doubleheader In Winnipeg Sold Out Portland's NCAA Tournament Attendance Low IndyCar, Group Working To Bring Race To Boston Brazil Emerges As Candidate To Host '17 Pro Bowl
Upcoming Conferences and Events
WORLD CUP NOTES: RATINGS DOWN FOR ESPN OPENER
Published June 15, 1998
ESPN's ratings for its opening day coverage of the World Cup were down 57% from '94, according to an AP report in the N.Y. TIMES. The Brazil-Scotland match earned a 0.8 cable rating, down from the '94 2.2 rating for the Germany- Bolivia match. Wednesday's second game, Morocco-Norway, also got a 0.8 rating. The AP reported, "Despite the low viewership, it was higher than ESPN's normal ratings." In the second quarter this year, ESPN averaged a 0.4 during the 11:00am ET slot and 0.2 during the 2:30pm ET time slot (N.Y. TIMES, 6/13). The U.S. plays its first match today against Germany, with the game televised live on ABC starting at 3:00pm ET. The U.S. team is the focus of USA TODAY's cover story and Christopher Winner writes that while a worldwide audience of 2 billion will watch today's game, the "soft weekday afternoon time slot is expected to draw a U.S. TV audience of just 3-4 million" (USA TODAY, 6/15). SOME HINTS OF HOOLIGANISM: Ticket problems and isolated fan violence continue in France. The front page of today's N.Y. POST reads: "Chaos At The World Cup" (6/15). In Marseille, about 80 English fans were arrested when they clashed with French police (USA TODAY, 6/15)....French and FIFA execs have launched investigations into the "widespread sale of phantom World Cup tickets" (WASHINGTON POST, 6/15).